edamama Streamlines HR Operations and Reduces Hiring Time by 50% with Freshteam

edamama, a rapidly growing e-commerce platform for mothers in the Philippines, faced significant challenges in their HR operations. The company was manually handling all HR tasks, from recruitment to employee management and time-off management. They lacked a career site and budget for job board postings, leading to manual candidate sourcing. The interview scheduling and feedback consolidation were also done manually, making it difficult to hire quality candidates for various roles. Employee data was scattered across multiple documents, and there was no centralized solution for storing all employee information. Time-off management was also a manual process, with employees applying via email and the HR team consolidating the data at the end of each month. These processes were time-consuming and involved a lot of manual administrative work for the three-member HR team at edamama. As a rapidly-scaling organization, edamama was looking for a solution to streamline their recruitment process and manage their employee data.

edamama is an integrated digital platform for mothers and one of the fastest-growing e-commerce ventures in the Philippines. Launched in May 2020, the platform offers a personalized shopping experience, high-quality product range, and authentic parenting content. They have over 40,000 curated products and carry over a thousand brands, all vetted for safety and quality. The company is backed by leading investors and run by a diverse team with backgrounds in e-commerce, content, and tech. edamama aims to improve the purchasing journey for mothers, which is often fragmented, lacking curation, and cluttered with products of poor quality. They plan to double their employee headcount in the upcoming year and have remote offices outside the Philippines to cater to a larger target audience.