Rackspace Technology Case Studies eCommerce Made Easier

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	eCommerce Made Easier Rackspace Technology

eCommerce Made Easier

Rackspace Technology

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	E-Commerce Food & Beverage
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Inventory Management
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Artizone, an online storefront for specialty foods, was looking for a way to scale its eCommerce platform without worrying about infrastructure limitations. The company wanted to focus on enhancing its service and growing its customer base, but was hindered by the need for a robust, flexible, and secure infrastructure that could handle the demands of eCommerce. The company initially ran a pilot offering on a dedicated server hosted by GoGrid, but after the successful pilot, Artizone decided to move to a cloud-based solution instead of dedicated hardware. The company wanted to be able to add and subtract servers quickly to accommodate occasional peaks in demand, without tying up budget in capacity that would rarely be used. Read More
About Customer	Artizone is an online storefront that brings together the best offerings of specialty foods into a single platform. The company provides a service where consumers in select cities can choose their favorite products online, and Artizone picks up the orders from individual shops, creates one shopping basket, and delivers the food. This allows specialty food makers to connect with a wider audience, and food lovers no longer need to drive all over to enjoy gourmet delights. People who live outside Artizone’s direct delivery areas can get shipments of handmade pasta, exotic spices, and other nonperishable items. Since launching its delivery-based service in Dallas, Texas, Artizone has expanded to the Chicago metropolitan area and has plans to grow to additional cities as well. Read More
Solution	Artizone chose GoGrid to provide the cloud-based infrastructure that powers its service. GoGrid's service was less proprietary than many of the other IaaS providers Artizone tried, and it offered multiple data centers, experience with eCommerce, and helpful customer service. Artizone is using virtualized cloud servers from GoGrid in every part of its business, from production through to development and testing. In its production environment, Artizone can add servers as needed with the click of a button, and reduce the number of servers in use and change application content just as quickly. Load balancers distribute traffic across the servers, and firewalls keep Artizone’s eCommerce environment secure. An identical configuration supports Artizone’s development and testing processes, providing an instant development platform and making it easier to detect and fix bugs pre-production. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

E-Commerce

Food & Beverage

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Inventory Management

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Artizone, an online storefront for specialty foods, was looking for a way to scale its eCommerce platform without worrying about infrastructure limitations. The company wanted to focus on enhancing its service and growing its customer base, but was hindered by the need for a robust, flexible, and secure infrastructure that could handle the demands of eCommerce. The company initially ran a pilot offering on a dedicated server hosted by GoGrid, but after the successful pilot, Artizone decided to move to a cloud-based solution instead of dedicated hardware. The company wanted to be able to add and subtract servers quickly to accommodate occasional peaks in demand, without tying up budget in capacity that would rarely be used.

About Customer

Artizone is an online storefront that brings together the best offerings of specialty foods into a single platform. The company provides a service where consumers in select cities can choose their favorite products online, and Artizone picks up the orders from individual shops, creates one shopping basket, and delivers the food. This allows specialty food makers to connect with a wider audience, and food lovers no longer need to drive all over to enjoy gourmet delights. People who live outside Artizone’s direct delivery areas can get shipments of handmade pasta, exotic spices, and other nonperishable items. Since launching its delivery-based service in Dallas, Texas, Artizone has expanded to the Chicago metropolitan area and has plans to grow to additional cities as well.

Solution

Artizone chose GoGrid to provide the cloud-based infrastructure that powers its service. GoGrid's service was less proprietary than many of the other IaaS providers Artizone tried, and it offered multiple data centers, experience with eCommerce, and helpful customer service. Artizone is using virtualized cloud servers from GoGrid in every part of its business, from production through to development and testing. In its production environment, Artizone can add servers as needed with the click of a button, and reduce the number of servers in use and change application content just as quickly. Load balancers distribute traffic across the servers, and firewalls keep Artizone’s eCommerce environment secure. An identical configuration supports Artizone’s development and testing processes, providing an instant development platform and making it easier to detect and fix bugs pre-production.

Impact #1	Artizone has been able to focus on enhancing its service and growing its customer base without worrying about infrastructure limitations.
Impact #2	The company has been able to scale its infrastructure quickly and easily to accommodate occasional peaks in demand.
Impact #3	Artizone has been able to keep its costs aligned with its real needs by adding and subtracting servers as needed.

Impact #1

Artizone has been able to focus on enhancing its service and growing its customer base without worrying about infrastructure limitations.

Impact #2

The company has been able to scale its infrastructure quickly and easily to accommodate occasional peaks in demand.

Impact #3

Artizone has been able to keep its costs aligned with its real needs by adding and subtracting servers as needed.

Benefit #1	Artizone has been able to grow without any worries about adding, maintaining, or sourcing hardware.
Benefit #2	The company has been able to serve customers during the busiest times of the year by scaling its infrastructure to accommodate peaks in demand.
Benefit #3	Artizone has been able to respond to surges in traffic around promotions or peak periods like the holidays by adding more servers in minutes.

Benefit #1

Artizone has been able to grow without any worries about adding, maintaining, or sourcing hardware.

Benefit #2

The company has been able to serve customers during the busiest times of the year by scaling its infrastructure to accommodate peaks in demand.

Benefit #3

Artizone has been able to respond to surges in traffic around promotions or peak periods like the holidays by adding more servers in minutes.

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Overview

eCommerce Made Easier

Operational Impact

Quantitative Benefit