BILT
Case Studies
Ecommerce Leader Boosts Add-to-Cart Rates by 67% with Innovative Competitive Edge
Overview
Ecommerce Leader Boosts Add-to-Cart Rates by 67% with Innovative Competitive EdgeBILT |
Sensors - Gas Sensors Sensors - Utility Meters | |
Consumer Goods Retail | |
Procurement Quality Assurance | |
Virtual Prototyping & Product Testing Visual Quality Detection | |
Testing & Certification | |
Operational Impact
The use of BILT's 3D interactive assembly instructions had a transformative impact on the ecommerce company's operations. The company found that BILT instructions inspired consumer confidence, transforming product assembly from a deterrent to purchase into a positive customer experience that actually highlighted product quality. The company also decided to provide customers with a manpower, assembly time, and instruction step estimate for each grill in their product mix, standardized in the BILT customer experience icon. This allowed the retailer to manage customer expectations and mitigate returns. The retailer also realized they could include these images as well as BILT 3D assembly overview videos on product information pages for other brands that partner with BILT, further enhancing the customer experience and potentially boosting sales for these brands. | |
Quantitative Benefit
67% higher add-to-cart rate for products featuring BILT | |
27% higher conversion rate for products featuring BILT | |
11% jump in add-to-cart over all other products within one month | |