Centage Case Studies Easing Complexity and Supporting Company Growth with Flexible FP&A
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Easing Complexity and Supporting Company Growth with Flexible FP&A

Centage
Analytics & Modeling - Predictive Analytics
Construction & Infrastructure
Demand Planning & Forecasting
Predictive Maintenance
Data Science Services
Heartland LLC, a private equity sponsored business in the commercial landscape maintenance, property enhancement and snow removal sector, was facing a challenge in supporting its aggressive growth strategy. The company's strategy was both M&A and organically focused, acquiring founder-owned commercial landscape and maintenance companies to provide them with financial backing and a systems architecture. However, the company was struggling with its existing FP&A platform, which was not able to support the company's growth plan. The company had two companies, one of which used QuickBooks, and the other used Asset, a platform designed for the landscape business. The company needed a more straightforward and scalable solution to support its growth and provide a single source of truth in terms of the budget, forecast and actuals.
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Heartland LLC is a private equity sponsored business headquartered in Kansas City. The company operates in the commercial landscape maintenance, property enhancement and snow removal sector, and is dedicated to building relationships and delivering exceptional service through leading commercial landscape firms across the United States. Heartland's aggressive growth strategy is both M&A and organically focused. When acquiring a new company, Heartland reaches out to founder-owned commercial landscape and maintenance companies to provide them with an opportunity to monetize their life’s work and to provide their teams the opportunity to grow with a large organization. To date, Heartland has acquired 22 companies comprising of 15 branded platforms, and earns $400 million in revenue.
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Heartland embarked on an FP&A platform selection process, which was quickly narrowed down to three vendors, one of which was Centage Planning Maestro. The company selected Planning Maestro because it was the most straightforward and scalable solution. The platform provided Heartland with a single source of truth in terms of the budget, forecast and actuals, and streamlined the budgeting process to the point where Heartland could assign just four people to build the budgets for the 15 branded platform companies. The standardization provided by Planning Maestro gave Heartland much-needed visibility into the overall health of the business, allowing them to easily see trends in revenue, operating expenses and headcount for planning purposes, all without reaching out to an individual business for input.
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Heartland is now able to build budgets for all of its companies in a matter of days, all based on common drivers and methods for recognizing and reporting revenue.
The platform has streamlined the budgeting process to the point where Heartland can assign just four people to build the budgets for the 15 branded platform companies.
The standardization provided by Planning Maestro has given Heartland much-needed visibility into the overall health of the business.
Heartland has acquired 22 companies comprising of 15 branded platforms, and earns $400 million in revenue.
The company's labor force can flex from 1,500 in the winter, to 3,700 in the summer.
In 2021, Heartland acquired seven companies, all of which needed to feed into the overall P&L.
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