Uplight Case Studies EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces

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	EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces Uplight

EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces

Uplight

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Remote Monitoring & Control Systems Networks & Connectivity - WiFi
Applicable Industries	Utilities Renewable Energy
Applicable Functions	Business Operation Facility Management
Use Cases	Building Energy Management Demand Planning & Forecasting Energy Management System
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services System Integration
Challenge	The period between Black Friday and Cyber Monday is traditionally the peak shopping period for utility marketplaces. However, Uplight identified Earth Day as a new contender for high sales periods. In 2020, Uplight partnered with a Midwestern utility to offer free smart thermostats around Earth Day, driving sales and demand response program enrollments. Building on this success, Uplight expanded the promotion in 2021 to include twenty utility marketplaces, offering unique promotions tailored to each utility. The challenge was to replicate and scale the success of the initial promotion while ensuring maximum customer engagement and satisfaction. Read More
About Customer	Uplight is a leading technology partner for energy providers and the clean energy ecosystem, serving more than 30 million energy customers. The company specializes in comprehensive and innovative utility marketplaces, helping customers save energy and lower costs. Uplight's software solutions connect energy customers to the decarbonization goals of power providers, creating a more sustainable future. With a customer-centric technology suite and critical energy expertise, Uplight streamlines the transition to a clean energy ecosystem for over 80 electric and gas utilities worldwide. Uplight is a certified B Corporation, committed to making energy more sustainable for every community. Read More
Solution	Uplight's 2021 Earth Day promotion involved offering a variety of smart thermostats at discounted prices or even for free, depending on the device model and features. The promotion was extended to twenty utility marketplaces, each with unique offers tailored to their specific needs. Uplight worked with several thermostat brands, including Google Nest, ecobee, Honeywell, and Emerson, to provide a range of options. The promotion was marketed through digital channels like email and paid search, as well as analog tactics such as direct mail and postcards. Utilities that added placements on their websites, e-newsletters, and social media saw additional engagement. The five-week promotional period allowed for extended marketing tactics, ensuring maximum customer reach and engagement. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Remote Monitoring & Control Systems

Networks & Connectivity - WiFi

Applicable Industries

Utilities

Renewable Energy

Applicable Functions

Business Operation

Facility Management

Use Cases

Building Energy Management

Demand Planning & Forecasting

Energy Management System

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

System Integration

Challenge

The period between Black Friday and Cyber Monday is traditionally the peak shopping period for utility marketplaces. However, Uplight identified Earth Day as a new contender for high sales periods. In 2020, Uplight partnered with a Midwestern utility to offer free smart thermostats around Earth Day, driving sales and demand response program enrollments. Building on this success, Uplight expanded the promotion in 2021 to include twenty utility marketplaces, offering unique promotions tailored to each utility. The challenge was to replicate and scale the success of the initial promotion while ensuring maximum customer engagement and satisfaction.

About Customer

Uplight is a leading technology partner for energy providers and the clean energy ecosystem, serving more than 30 million energy customers. The company specializes in comprehensive and innovative utility marketplaces, helping customers save energy and lower costs. Uplight's software solutions connect energy customers to the decarbonization goals of power providers, creating a more sustainable future. With a customer-centric technology suite and critical energy expertise, Uplight streamlines the transition to a clean energy ecosystem for over 80 electric and gas utilities worldwide. Uplight is a certified B Corporation, committed to making energy more sustainable for every community.

Solution

Uplight's 2021 Earth Day promotion involved offering a variety of smart thermostats at discounted prices or even for free, depending on the device model and features. The promotion was extended to twenty utility marketplaces, each with unique offers tailored to their specific needs. Uplight worked with several thermostat brands, including Google Nest, ecobee, Honeywell, and Emerson, to provide a range of options. The promotion was marketed through digital channels like email and paid search, as well as analog tactics such as direct mail and postcards. Utilities that added placements on their websites, e-newsletters, and social media saw additional engagement. The five-week promotional period allowed for extended marketing tactics, ensuring maximum customer reach and engagement.

Impact #1	Uplight's Earth Day promotion led to the sale of over 35,000 smart thermostats, a 25% increase year over year.
Impact #2	The promotion achieved 3X the sales of the single Black Friday day in 2020.
Impact #3	Emails sent on Earth Day with a 'last chance' message had a 42% open rate.

Impact #1

Uplight's Earth Day promotion led to the sale of over 35,000 smart thermostats, a 25% increase year over year.

Impact #2

The promotion achieved 3X the sales of the single Black Friday day in 2020.

Impact #3

Emails sent on Earth Day with a 'last chance' message had a 42% open rate.

Benefit #1	Uplight's 2021 Earth Day promotion resulted in the sale of over 35,000 smart thermostats.
Benefit #2	The promotion achieved a 25% increase in sales year over year.
Benefit #3	The Earth Day promotion saw 3X the sales compared to Black Friday 2020.

Benefit #1

Uplight's 2021 Earth Day promotion resulted in the sale of over 35,000 smart thermostats.

Benefit #2

The promotion achieved a 25% increase in sales year over year.

Benefit #3

The Earth Day promotion saw 3X the sales compared to Black Friday 2020.

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Overview

EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces

Operational Impact

Quantitative Benefit