Infobip
Case Studies
E-table: Enhancing e-booking and Reducing Restaurant No-Shows with IoT
Overview
E-table: Enhancing e-booking and Reducing Restaurant No-Shows with IoTInfobip |
Infrastructure as a Service (IaaS) - Cloud Databases Networks & Connectivity - 5G | |
Telecommunications | |
Quality Assurance Sales & Marketing | |
Counterfeit Product Identification Fraud Detection | |
Operational Impact
By eliminating fake numbers in their database and enhancing security against fraudulent users, E-table significantly reduced the number of no-shows. Compared to the industry average of 5-6%, E-table managed to decrease their no-show rate to 1.75%. The company also reduced costs by only sending messages to verified phone numbers, thus eliminating wastage of resources on servicing fake users. The implementation of Viber as an additional communication channel not only improved their communication experiences but also provided an effective platform for advertising. This wider reach allowed the company to promote new deals to restaurant owners, leading to an increase in sales and overall business growth. | |
Quantitative Benefit
56.7% better no-show rate compared to industry average | |
10% increase in sales | |
Reduced costs due to only sending messages to verified phone numbers | |