Adverity Case Studies E-Commerce Growth Through Automated Data Integration & Analytics

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	E-Commerce Growth Through Automated Data Integration & Analytics Adverity

E-Commerce Growth Through Automated Data Integration & Analytics

Adverity

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	E-Commerce
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Inventory Management
Services	Data Science Services System Integration
Challenge	reBuy, a reCommerce company based in Germany, was looking to expand further in Europe. To achieve this, they needed to uncover insights into consumer behaviour data. They used multiple online tools to accumulate valuable data that needed to be organised and analysed regularly. However, they faced challenges with the never-ending flood of incoming data. Manual data preparation was time-consuming and distributing the final reports was tiresome. They tried to tackle their problems with an in-house solution first, transferring data to their warehouse via custom-made APIs. However, this solution proved to be error-prone and the data was not always up-to-date. Simple changes required a complete system update, which was cumbersome and costly. As a result, reBuy started looking for an out-of-the-box solution. Read More
About Customer	reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories at reasonable prices. As criticism of consumerism continues to grow, businesses like reBuy are flourishing. With more than five million customers in Germany, Austria, France, and the Netherlands, their platform has become the European market leader in the used electronics reseller field. reBuy uses multiple online tools to accumulate valuable data that needs to be organised and analysed on a regular basis. Effective data management is key to unlocking the untapped potential of marketing activities. Read More
Solution	reBuy was looking for a powerful solution to harmonise data for their marketing and BI tools. They wanted easy access from a central location, without the need for software programming skills. They wanted to remove silos and have a single source of truth by having all the data in their Microsoft Azure data warehouse. The data would then be ready to visualize in insightful graphs using their preferred tool: Microsoft Power BI. After an in-depth analysis of several solution providers, the team at reBuy was immediately convinced by the solution Adverity provided. Adverity DataTap made it easy for reBuy to transfer and harmonize large datasets from several sources. The cleaned data is organised and prepared automatically for visualisation. The end result is an improved analytics performance, due to the matching data schema across all their channels and campaigns, which enables convenient blending and joining of various datasets. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

E-Commerce

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Inventory Management

Services

Data Science Services

System Integration

Challenge

reBuy, a reCommerce company based in Germany, was looking to expand further in Europe. To achieve this, they needed to uncover insights into consumer behaviour data. They used multiple online tools to accumulate valuable data that needed to be organised and analysed regularly. However, they faced challenges with the never-ending flood of incoming data. Manual data preparation was time-consuming and distributing the final reports was tiresome. They tried to tackle their problems with an in-house solution first, transferring data to their warehouse via custom-made APIs. However, this solution proved to be error-prone and the data was not always up-to-date. Simple changes required a complete system update, which was cumbersome and costly. As a result, reBuy started looking for an out-of-the-box solution.

About Customer

reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories at reasonable prices. As criticism of consumerism continues to grow, businesses like reBuy are flourishing. With more than five million customers in Germany, Austria, France, and the Netherlands, their platform has become the European market leader in the used electronics reseller field. reBuy uses multiple online tools to accumulate valuable data that needs to be organised and analysed on a regular basis. Effective data management is key to unlocking the untapped potential of marketing activities.

Solution

reBuy was looking for a powerful solution to harmonise data for their marketing and BI tools. They wanted easy access from a central location, without the need for software programming skills. They wanted to remove silos and have a single source of truth by having all the data in their Microsoft Azure data warehouse. The data would then be ready to visualize in insightful graphs using their preferred tool: Microsoft Power BI. After an in-depth analysis of several solution providers, the team at reBuy was immediately convinced by the solution Adverity provided. Adverity DataTap made it easy for reBuy to transfer and harmonize large datasets from several sources. The cleaned data is organised and prepared automatically for visualisation. The end result is an improved analytics performance, due to the matching data schema across all their channels and campaigns, which enables convenient blending and joining of various datasets.

Impact #1	Fast data transformation and harmonisation
Impact #2	All data organised in one central location
Impact #3	Easy to use without the need for programming skills

Impact #1

Fast data transformation and harmonisation

Impact #2

All data organised in one central location

Impact #3

Easy to use without the need for programming skills

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Overview

E-Commerce Growth Through Automated Data Integration & Analytics

Operational Impact