C5i
Case Studies
Dynamic dashboards capture consumer pulse and brand performance
Overview
Dynamic dashboards capture consumer pulse and brand performanceC5i |
Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization | |
Consumer Goods | |
Business Operation Sales & Marketing | |
Inventory Management Supply Chain Visibility | |
Data Science Services System Integration | |
Operational Impact
Behavioral and functional parameters of the brands/products depicted or formulating marketing strategies. The product tracker also provided detailed drill-down of category/ product/ brand level performance. | |
The visually impactful reports with user-friendly interface makes it easy to use enabling vast set of users to reap the benefits without having to possess a vast technical knowledge. | |
The product tracking system was scalable to incorporate more products in future as per the requirements. | |