Infor Case Studies DVF successfully transforms into a DTC-first business with Infor Birst

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	DVF successfully transforms into a DTC-first business with Infor Birst Infor

DVF successfully transforms into a DTC-first business with Infor Birst

Infor

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services
Challenge	Diane von Furstenberg (DVF) wanted to shift its focus from partner sales to direct sales, driving all online traffic and sales directly to dvf.com. This required maintaining the right content, products, pricing, and inventory levels. Margins also had to be monitored closely to ensure online price reductions didn’t negatively impact profitability. Having KPIs that provided visibility across stores and online was critical to making the adjustments needed for optimal inventory and pricing. And complete visibility into customer interactions meant DVF could better identify customer segments and target them with the right offers. Read More
About Customer	Diane von Furstenberg (DVF) is a global luxury lifestyle brand and one of the premier names in American fashion. The company revolutionized fashion with the wrap dress in 1972 and has since built a strong reputation in the industry. DVF is headquartered in New York, NY, US. The company wanted to take the next step in its business evolution by shifting to a direct-to-consumer (DTC) model. To achieve this, DVF turned to Infor Birst, a business intelligence and analytics solution. Read More
Solution	DVF implemented Infor Birst to gain visibility into gross sales, allowing the company to know real demand on a daily basis. This helped DVF ensure that e-commerce and stores had the right stock in place to improve sell-through rates. Birst also allowed DVF to properly segment its customers, enabling the company to create targeted offers through email, Facebook, and Google paid search. Birst's rich reporting and visualization experience allowed DVF to quickly and easily deliver executive and store-level reporting and create new dashboards to support new business requirements and decision making. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

Challenge

Diane von Furstenberg (DVF) wanted to shift its focus from partner sales to direct sales, driving all online traffic and sales directly to dvf.com. This required maintaining the right content, products, pricing, and inventory levels. Margins also had to be monitored closely to ensure online price reductions didn’t negatively impact profitability. Having KPIs that provided visibility across stores and online was critical to making the adjustments needed for optimal inventory and pricing. And complete visibility into customer interactions meant DVF could better identify customer segments and target them with the right offers.

About Customer

Diane von Furstenberg (DVF) is a global luxury lifestyle brand and one of the premier names in American fashion. The company revolutionized fashion with the wrap dress in 1972 and has since built a strong reputation in the industry. DVF is headquartered in New York, NY, US. The company wanted to take the next step in its business evolution by shifting to a direct-to-consumer (DTC) model. To achieve this, DVF turned to Infor Birst, a business intelligence and analytics solution.

Solution

DVF implemented Infor Birst to gain visibility into gross sales, allowing the company to know real demand on a daily basis. This helped DVF ensure that e-commerce and stores had the right stock in place to improve sell-through rates. Birst also allowed DVF to properly segment its customers, enabling the company to create targeted offers through email, Facebook, and Google paid search. Birst's rich reporting and visualization experience allowed DVF to quickly and easily deliver executive and store-level reporting and create new dashboards to support new business requirements and decision making.

Impact #1	DVF gained visibility into gross sales, allowing the company to know real demand on a daily basis.
Impact #2	The company was able to properly segment its customers, enabling the creation of targeted offers through email, Facebook, and Google paid search.
Impact #3	Birst's rich reporting and visualization experience allowed DVF to quickly and easily deliver executive and store-level reporting.

Impact #1

DVF gained visibility into gross sales, allowing the company to know real demand on a daily basis.

Impact #2

The company was able to properly segment its customers, enabling the creation of targeted offers through email, Facebook, and Google paid search.

Impact #3

Birst's rich reporting and visualization experience allowed DVF to quickly and easily deliver executive and store-level reporting.

Benefit #1	7% increase in e-commerce sales
Benefit #2	65% increase in e-mail revenue for targeted segments
Benefit #3	Improved pricing decisions based on daily margins

Benefit #1

7% increase in e-commerce sales

Benefit #2

65% increase in e-mail revenue for targeted segments

Benefit #3

Improved pricing decisions based on daily margins

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Overview

DVF successfully transforms into a DTC-first business with Infor Birst

Operational Impact

Quantitative Benefit