Brandfolder
Case Studies
Durham University's Transformation with Brandfolder's Content Automation
Overview
Durham University's Transformation with Brandfolder's Content AutomationBrandfolder |
Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS | |
Education Security & Public Safety | |
Procurement Sales & Marketing | |
Personnel Tracking & Monitoring Smart Campus | |
Operational Impact
The implementation of Brandfolder Content Automation has brought about significant changes in Durham University's marketing operations. The most notable benefit is the significant budget and time savings for the marketing department. With a wider team now able to self-service their content needs, the central marketing team has more time to focus on strategic areas of importance and brand building. The perception of the marketing team has also improved, with peers now viewing them as strategic advisors rather than 'brand police' and 'blockers'. This shift in perception has improved the work environment and made the marketing team's job easier. | |
Quantitative Benefit
4,682 hours of design work saved over 2 years | |
Estimated cost savings of £374,560 | |
1,734 exports achieved | |