Qlik Case Studies Dunlop Hiflex gains insights from the information flow with QlikView
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Dunlop Hiflex gains insights from the information flow with QlikView

Qlik
Analytics & Modeling - Real Time Analytics
Retail
Sales & Marketing
Inventory Management
Supply Chain Visibility
Data Science Services
System Integration
Dunlop Hiflex Oy, a distribution company specialized in high and low-pressure hoses and fittings, was facing challenges in managing its vast data. The company had streamlined its business processes with the Movex ERP system, which stored all data around sales, purchases, inventories, and deliveries. However, managing this data was challenging in a marketplace where quick deliveries and excellent customer service played central roles. The operational knowledge of the Movex ERP system varied widely across the organization, creating a bottleneck and making analysis too slow. The IT staff was overwhelmed with frequent requests for aggregated information, resulting in the inability to deliver timely information. The company needed a solution that all employees could use to quickly and easily modify the data to meet their personal requirements.
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Dunlop Hiflex Oy is a distribution company that specializes in high and low-pressure hoses and fittings. The company has a distribution network that includes a central warehouse, 13 sales outlets, and 70 distributors in Finland. There are also two sales outlets and a few distributors in Estonia. The company serves thousands of customers with a range of over 30,000 active articles, making an annual turnover of more than €33 million with approximately 180 employees. The number of annual sales transactions is around 1 million. Daily operations take place close to the customers, consisting of distributors, dealers, large OEM customers, and thousands of smaller customers. A wide range of products, effective distribution network, and excellent customer service are Dunlop Hiflex’s key success factors.
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Dunlop Hiflex implemented QlikView, a data visualization and business intelligence tool, to address its data management challenges. The tool was deployed to approximately 50 employees across three functional areas, with the applications up and running in less than eight weeks. QlikView made critical data analysis fast and easy, allowing the company to improve sales performance and profitability with a reduction in inventory costs. With QlikView Server and Publisher, the company could easily handle the large data volume of 1 million sales transactions annually across 30,000 products that was previously locked in its IBM System i (AS/400) based Movex ERP system.
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Salespeople and business area managers can access data and find information quickly without any IT support.
With sales history and pricing data easily and quickly available via QlikView, salespeople are now better prepared to focus on fulfilling the customer’s needs.
Business area managers can now analyze and better manage their inventories.
Applications up and running in less than 8 weeks.
Handles the large data volume of 1 million sales transactions annually across 30,000 products.
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