Tableau Case Studies Dun & Bradstreet's Use of Tableau for Data Visualization

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	Dun & Bradstreet's Use of Tableau for Data Visualization Tableau

Dun & Bradstreet's Use of Tableau for Data Visualization

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	Dun & Bradstreet, a global company with over 6,000 employees and 4 million customers, was looking for a way to visualize their data to provide new offerings to their clients. They initially used Tableau to acquire a major client who wished to visualize their data. However, they soon discovered that they could also visualize their own data using Tableau, creating a synergy between client data and company data. The challenge was to dig deeper into the data and extract valuable insights that could be beneficial for their clients. Read More
About Customer	Dun & Bradstreet is a global company with more than 6,000 employees, a turnover of $1.4 billion, and over 4 million customers. The company has been operating in Switzerland for over 100 years and currently employs over 110 workers at its headquarters in Urdorf and its branches in Lausanne and Lugano. The company is in the business of providing commercial data, analytics, and insights for businesses. Thomas Trostmann, a business intelligence consultant from D&B Switzerland, spoke about how Tableau is helping the company create new offerings by analyzing client and company data to unearth new-found insight. Read More
Solution	The company adopted Tableau, a data visualization tool, to analyze and visualize both client and company data. The tool was easy to use and allowed the company to go deeper into the data and consider further analysis. The use of Tableau was announced as a strategic tool at the company's sales kickoff. The company plans to continue developing other products and views with Tableau and improve them. They are also considering what they want to achieve through enhanced business intelligence. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

Dun & Bradstreet, a global company with over 6,000 employees and 4 million customers, was looking for a way to visualize their data to provide new offerings to their clients. They initially used Tableau to acquire a major client who wished to visualize their data. However, they soon discovered that they could also visualize their own data using Tableau, creating a synergy between client data and company data. The challenge was to dig deeper into the data and extract valuable insights that could be beneficial for their clients.

About Customer

Dun & Bradstreet is a global company with more than 6,000 employees, a turnover of $1.4 billion, and over 4 million customers. The company has been operating in Switzerland for over 100 years and currently employs over 110 workers at its headquarters in Urdorf and its branches in Lausanne and Lugano. The company is in the business of providing commercial data, analytics, and insights for businesses. Thomas Trostmann, a business intelligence consultant from D&B Switzerland, spoke about how Tableau is helping the company create new offerings by analyzing client and company data to unearth new-found insight.

Solution

The company adopted Tableau, a data visualization tool, to analyze and visualize both client and company data. The tool was easy to use and allowed the company to go deeper into the data and consider further analysis. The use of Tableau was announced as a strategic tool at the company's sales kickoff. The company plans to continue developing other products and views with Tableau and improve them. They are also considering what they want to achieve through enhanced business intelligence.

Impact #1	Tableau has made data analysis more engaging and fun for the employees.
Impact #2	The company has been able to dig deeper into the data and extract valuable insights, referred to as 'gold nuggets'.
Impact #3	The use of Tableau has excited the clients who can now see the value in their data.

Impact #1

Tableau has made data analysis more engaging and fun for the employees.

Impact #2

The company has been able to dig deeper into the data and extract valuable insights, referred to as 'gold nuggets'.

Impact #3

The use of Tableau has excited the clients who can now see the value in their data.

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Overview

Dun & Bradstreet's Use of Tableau for Data Visualization

Operational Impact