Radar
Case Studies
Drybar's Contextual Messaging and Search Powered by Radar's Geofencing and Geo APIs
Overview
Drybar's Contextual Messaging and Search Powered by Radar's Geofencing and Geo APIsRadar |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Autonomous Driving Sensors | |
Geofencing Real-Time Location System (RTLS) | |
Operational Impact
Radar's solution provided an extensible platform that enabled the Drybar brand to quickly activate location-based messaging and experiences. This not only improved the client app experience but also had a significant business impact. The location-triggered notifications powered by Braze resulted in a 3x uplift in Drybar appointment bookings compared to non-targeted messaging. Furthermore, Radar's user-friendly platform made it simple for the Drybar shops to geofence all locations, enabling them to prompt for feedback via a survey when the experience is top of mind. This has empowered the Drybar brand to exceed client expectations by making it accessible and convenient for clients to engage with Drybar shops in real-time and in a personalized way. | |
Quantitative Benefit
3x increase in Drybar appointment bookings compared to non-targeted messaging | |
100+ Drybar locations geofenced | |