Driving Spatial Insights for Outlet Network Optimization

Renault needed national level georeporting for local and regional analysis of their network. The goals of the Renault France team are threefold: optimization, standardization, and a more granular analysis. With 4000 outlets across the country, Renault’s presence in France is extremely significant. Each regional manager is looking for the opportunity to look into coverage levels, local competitive landscape, and outlet by outlet performance data. Having a unified system where their regional leaders can look at their own data to make decisions around resourcing and geomarketing, while standardizing language and process via a single platform across the country, would help meet KPIs for sales and aftersales outlets.

Over 120 years after its founding, multinational automobile manufacturer Renault remains steadfast as one of the largest car companies in the world. Headquartered in Boulogne-Billancourt, just outside of Paris, Renault’s footprint, through various internal departments, partnerships, and subsidiaries, transcends its French roots. The company’s distinct brands include Renault, Dacia, RSM (Renault Samsung Motors), Alpine, and LADA. They have subsidiaries operating in Argentina, Turkey, Spain, Brazil, India, Mexico, Russia, and many more. In 1999, Renault and Nissan created the Renault-Nissan alliance, a first-of-its-kind partnership, through which, overtime, Renault has come to hold 43.3% ownership of Nissan. That alliance was joined in 2016 by Mitsubishi. Truly a global force, in 2017 the Renault-Nissan-Mitsubishi Alliance sold 10,608,366 vehicles worldwide. Renault has over 180,000 employees in 37 different countries. And as a company, they have made recent commitments and efforts towards advancing technology aimed at a sustainable future, including (alongside Nissan) a €4 billion investment in electric vehicles.