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Driving Sales in Pandemic: Misfit Media's Strategy for Brick Oven Pizza Company
Overview
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Driving Sales in Pandemic: Misfit Media's Strategy for Brick Oven Pizza CompanyManyChat |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases | |
Equipment & Machinery Transportation | |
Logistics & Transportation Sales & Marketing | |
Last Mile Delivery Traffic Monitoring | |
System Integration | |
Operational Impact
Despite the uncertain times and external circumstances presenting significant challenges, Brick Oven Pizza Company managed to increase its sales in 2020. It built a massive database of fans to continue the momentum at all locations and increase profitability. The company saw a return on ad spend of nearly 955% and added 80,000 contacts to its customer database. Misfit Media's strategy helped the brand pivot to online ordering, takeout, and delivery, resulting in its most profitable months to date. Thanks to Misfit Media’s omnichannel automation strategies, Brick Oven Pizza Company has had its best months yet! | |
Quantitative Benefit
$620,000 in sales | |
3.1 million impressions | |
80,000 contacts collected | |