ManyChat Case Studies Driving Sales and Brand Awareness: Nikmit's Success with ManyChat

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	Driving Sales and Brand Awareness: Nikmit's Success with ManyChat ManyChat

Driving Sales and Brand Awareness: Nikmit's Success with ManyChat

ManyChat

Technology Category	Networks & Connectivity - Radio Access Network
Applicable Industries	Apparel Electronics
Applicable Functions	Procurement Sales & Marketing
Use Cases	Building Automation & Control Retail Store Automation
Challenge	Nikmit, an eCommerce marketplace based in Macedonia, was struggling to generate the desired return from their Facebook ad strategy. The company was primarily using Facebook ads with a traffic objective and boosted organic posts to generate interest and surface new products. However, this approach was not yielding the expected results. Nikmit needed to reach the right audiences and initiate conversations with them to boost awareness and sales. The company's goal was to better surface product lines and build relationships with new audiences through Chat Marketing. Read More
About Customer	Nikmit is a growing eCommerce marketplace based in Macedonia. The company provides online retail shopping services for consumers, offering a wide range of products including apparel, personal-care items, consumer electronics supplies, kitchen items, and home decor items. Nikmit was seeking to increase brand awareness and drive new sales for their winter product lines. They were particularly interested in better surfacing their product lines and building relationships with new audiences through Chat Marketing. The company was also keen on improving their return on ad spend, which had been underperforming with their previous Facebook ad strategy. Read More
Solution	Nikmit collaborated with Goran Nikolov, an Account Manager and Client Strategist at Roccad, to revamp their marketing strategy. They used targeted Facebook JSON ads to build subscriber lists, targeting men and women over the age of 45 based on demographics and interests related to the advertised product. They also used ManyChat Keywords to automate conversations. Once a potential customer clicked through to the ad, they were given different quick reply options, which led them to different nurture campaigns based on their reply. Goran also used sponsored messages to re-engage subscribers with a clearance offer on all winter products. In Macedonia, people prefer to pay through Messenger and digital wallets versus a website. Capitalizing on this preference, they allowed people to complete their purchase in the chat window. Goran ran a lead nurture campaign to kick off a winter clearance sale in their store. The campaign began with surfacing the right products, to the right audiences through ad targeting and growing the subscriber list for further communication. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Radio Access Network

Applicable Industries

Apparel

Electronics

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Building Automation & Control

Retail Store Automation

Challenge

Nikmit, an eCommerce marketplace based in Macedonia, was struggling to generate the desired return from their Facebook ad strategy. The company was primarily using Facebook ads with a traffic objective and boosted organic posts to generate interest and surface new products. However, this approach was not yielding the expected results. Nikmit needed to reach the right audiences and initiate conversations with them to boost awareness and sales. The company's goal was to better surface product lines and build relationships with new audiences through Chat Marketing.

About Customer

Nikmit is a growing eCommerce marketplace based in Macedonia. The company provides online retail shopping services for consumers, offering a wide range of products including apparel, personal-care items, consumer electronics supplies, kitchen items, and home decor items. Nikmit was seeking to increase brand awareness and drive new sales for their winter product lines. They were particularly interested in better surfacing their product lines and building relationships with new audiences through Chat Marketing. The company was also keen on improving their return on ad spend, which had been underperforming with their previous Facebook ad strategy.

Solution

Nikmit collaborated with Goran Nikolov, an Account Manager and Client Strategist at Roccad, to revamp their marketing strategy. They used targeted Facebook JSON ads to build subscriber lists, targeting men and women over the age of 45 based on demographics and interests related to the advertised product. They also used ManyChat Keywords to automate conversations. Once a potential customer clicked through to the ad, they were given different quick reply options, which led them to different nurture campaigns based on their reply. Goran also used sponsored messages to re-engage subscribers with a clearance offer on all winter products. In Macedonia, people prefer to pay through Messenger and digital wallets versus a website. Capitalizing on this preference, they allowed people to complete their purchase in the chat window. Goran ran a lead nurture campaign to kick off a winter clearance sale in their store. The campaign began with surfacing the right products, to the right audiences through ad targeting and growing the subscriber list for further communication.

Impact #1	The new marketing strategy implemented by Goran Nikolov and his team at Roccad significantly improved Nikmit's sales and brand awareness. By running click-to-Messenger ads for different product lines, building a subscriber list, and retargeting using sponsored messages, they were able to effectively surface new products and engage with their target audience. The use of ManyChat Keywords to automate conversations and the in-app Messenger payments system streamlined the shopping experience for customers, making it more convenient and efficient. The strategy also allowed Nikmit to nurture relationships with their customers, providing them with helpful content related to the products and answering any questions they had in real-time. This personalized approach to marketing helped boost customer engagement and ultimately led to an increase in sales.

Impact #1

The new marketing strategy implemented by Goran Nikolov and his team at Roccad significantly improved Nikmit's sales and brand awareness. By running click-to-Messenger ads for different product lines, building a subscriber list, and retargeting using sponsored messages, they were able to effectively surface new products and engage with their target audience. The use of ManyChat Keywords to automate conversations and the in-app Messenger payments system streamlined the shopping experience for customers, making it more convenient and efficient. The strategy also allowed Nikmit to nurture relationships with their customers, providing them with helpful content related to the products and answering any questions they had in real-time. This personalized approach to marketing helped boost customer engagement and ultimately led to an increase in sales.

Benefit #1	Generated $24,200 in additional revenue
Benefit #2	Achieved 20X return on ad spend
Benefit #3	Cost of $0.90 per sponsored message

Benefit #1

Generated $24,200 in additional revenue

Benefit #2

Achieved 20X return on ad spend

Benefit #3

Cost of $0.90 per sponsored message

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Overview

Driving Sales and Brand Awareness: Nikmit's Success with ManyChat

Operational Impact

Quantitative Benefit