Overview
![]() |
Driving Sales and Brand Awareness: Nikmit's Success with ManyChatManyChat |
Networks & Connectivity - Radio Access Network | |
Apparel Electronics | |
Procurement Sales & Marketing | |
Building Automation & Control Retail Store Automation | |
Operational Impact
The new marketing strategy implemented by Goran Nikolov and his team at Roccad significantly improved Nikmit's sales and brand awareness. By running click-to-Messenger ads for different product lines, building a subscriber list, and retargeting using sponsored messages, they were able to effectively surface new products and engage with their target audience. The use of ManyChat Keywords to automate conversations and the in-app Messenger payments system streamlined the shopping experience for customers, making it more convenient and efficient. The strategy also allowed Nikmit to nurture relationships with their customers, providing them with helpful content related to the products and answering any questions they had in real-time. This personalized approach to marketing helped boost customer engagement and ultimately led to an increase in sales. | |
Quantitative Benefit
Generated $24,200 in additional revenue | |
Achieved 20X return on ad spend | |
Cost of $0.90 per sponsored message | |