Fastly
Case Studies
Driving Digital Transformation in Travel Industry: A Case Study of LoveHolidays and Fastly
Overview
Driving Digital Transformation in Travel Industry: A Case Study of LoveHolidays and FastlyFastly |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Consumer Goods Education | |
Product Research & Development Quality Assurance | |
Experimentation Automation Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Testing & Certification | |
Operational Impact
The implementation of Fastly's edge cloud network has significantly improved LoveHolidays' operational efficiency and performance. The solution has simplified the company's infrastructure, reducing the instability and lack of scalability associated with the previous legacy systems. The integration with Terraform has simplified workflows, enabling the team to monitor changes and deploy them with confidence in seconds. The ability to conduct A/B testing at scale has allowed the company to customize and personalize the customer experience, driving improvements in the site's conversion rates. Furthermore, the image optimization tool has enhanced the site's SEO performance, ensuring that LoveHolidays continues to be indexed by Google as a fast site. | |
Quantitative Benefit
An immediate 51% boost in First Contentful Paint, which subsequently improved by a further 10% after continuous improvements. | |
A conversion rate improvement from their landing pages of 11% in approximately six weeks. | |
Reduced time-to-first-byte by 80%, from 100 milliseconds to 20 milliseconds. | |