Metapack Case Studies Driving Customer Retention Through Improved Logistics

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	Driving Customer Retention Through Improved Logistics Metapack

Driving Customer Retention Through Improved Logistics

Metapack

Technology Category	Functional Applications - Warehouse Management Systems (WMS) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration
Challenge	Gorgeous Shop, a luxury haircare and beauty retailer, was facing challenges with its logistics operations. The company was relying on a process of manual address data entry, which required order information to be imported into bespoke systems that varied from one courier to another. This led to picking errors, addressing errors, and manifesting issues. The company was seeking to minimize these inefficiencies and free up resources that would be better spent on sales and marketing efforts. Additionally, the company was looking to drive customer retention and loyalty by providing consistent, reliable, and cost-effective delivery options. Read More
About Customer	Gorgeous Shop is a luxury haircare and beauty retailer based in Hertfordshire, UK. The company was launched in 2007 and offers a huge selection of professional hair care, skincare, and cosmetics. It stocks more than 8,000 products supplied directly from over 100 brands including bareMinerals, Clarins, Decléor, Elemis, Kérastase, L’Oréal, and Redken. The company has seen rapid growth, with sales in excess of £8 million, largely due to its use of best-in-class technology. Efficient logistics have played a major part in the Gorgeous Shop success story. Read More
Solution	To address its challenges, Gorgeous Shop partnered with MetaPack in 2009 to develop a more streamlined approach to logistics. The company transitioned from operating its own small pick pack warehouse in Hertfordshire to an outsourced 3PL model. Gorgeous Shop integrated both its WMS platform Orderwise and MetaPack with its 3PL partner, Promotional Handling Ltd. MetaPack's system enabled Gorgeous Shop to control the dispatch process by giving personnel across the commercial, warehouse, and customer service departments the tools they needed to run an effective operation. The system also allowed Gorgeous Shop to consolidate and configure bespoke allocation rules for each territory and push these through to the warehouse at any time. The company could even remotely tailor courier options to adapt to promotions, product introductions, or trials of new delivery partners. Read More Log in to view content
Contents

Technology Category

Functional Applications - Warehouse Management Systems (WMS)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Challenge

Gorgeous Shop, a luxury haircare and beauty retailer, was facing challenges with its logistics operations. The company was relying on a process of manual address data entry, which required order information to be imported into bespoke systems that varied from one courier to another. This led to picking errors, addressing errors, and manifesting issues. The company was seeking to minimize these inefficiencies and free up resources that would be better spent on sales and marketing efforts. Additionally, the company was looking to drive customer retention and loyalty by providing consistent, reliable, and cost-effective delivery options.

About Customer

Gorgeous Shop is a luxury haircare and beauty retailer based in Hertfordshire, UK. The company was launched in 2007 and offers a huge selection of professional hair care, skincare, and cosmetics. It stocks more than 8,000 products supplied directly from over 100 brands including bareMinerals, Clarins, Decléor, Elemis, Kérastase, L’Oréal, and Redken. The company has seen rapid growth, with sales in excess of £8 million, largely due to its use of best-in-class technology. Efficient logistics have played a major part in the Gorgeous Shop success story.

Solution

To address its challenges, Gorgeous Shop partnered with MetaPack in 2009 to develop a more streamlined approach to logistics. The company transitioned from operating its own small pick pack warehouse in Hertfordshire to an outsourced 3PL model. Gorgeous Shop integrated both its WMS platform Orderwise and MetaPack with its 3PL partner, Promotional Handling Ltd. MetaPack's system enabled Gorgeous Shop to control the dispatch process by giving personnel across the commercial, warehouse, and customer service departments the tools they needed to run an effective operation. The system also allowed Gorgeous Shop to consolidate and configure bespoke allocation rules for each territory and push these through to the warehouse at any time. The company could even remotely tailor courier options to adapt to promotions, product introductions, or trials of new delivery partners.

Impact #1	Gorgeous Shop now enjoys greater efficiency at the point of dispatch.
Impact #2	The company has seen a significant reduction in errors.
Impact #3	The MetaPack system has given Gorgeous Shop control and flexibility while providing customers the best choice, value, and quality of service.

Impact #1

Gorgeous Shop now enjoys greater efficiency at the point of dispatch.

Impact #2

The company has seen a significant reduction in errors.

Impact #3

The MetaPack system has given Gorgeous Shop control and flexibility while providing customers the best choice, value, and quality of service.

Benefit #1	Sales in excess of £8 million.
Benefit #2	Repeat business now at 60%.

Benefit #1

Sales in excess of £8 million.

Benefit #2

Repeat business now at 60%.

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Overview

Driving Customer Retention Through Improved Logistics

Operational Impact

Quantitative Benefit