Appier Case Studies Driving Conversion with Personalized Engagement: A Case Study on BRAND’S Suntory

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	Driving Conversion with Personalized Engagement: A Case Study on BRAND’S Suntory Appier

Driving Conversion with Personalized Engagement: A Case Study on BRAND’S Suntory

Appier

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Challenge	BRAND’S Suntory, a leading provider of health, beauty, and wellness supplements in Asia, faced a significant challenge in the wake of the Covid-19 pandemic. The company needed to rapidly undergo a digital transformation to adapt to its consumers’ online browsing and shopping needs. This was a significant shift from their traditional business model and required a comprehensive approach to manage its online channels effectively. Previously, BRAND’S did not have a comprehensive platform to manage its online channels holistically, which limited the overall flexibility and efficiency of its online marketing. The company was in dire need of a solution that could help them manage their online channels effectively, ensure targeted communication, and drive conversions. Read More
About Customer	BRAND’S Suntory is a 180-year old company and a leading provider of health, beauty, and wellness supplements in Asia. The company offers a number of products addressing different health and nutritional needs around the globe. With the advent of the Covid-19 pandemic, the company had to rapidly shift its business model to cater to the online browsing and shopping needs of its consumers. This required a comprehensive digital transformation and an effective solution to manage its various online channels. Read More
Solution	To address these challenges, BRAND’S onboarded Appier’s AIQUA solution. AIQUA is an AI-powered personalization platform built for engagement. It integrated the company’s customer behavior and CRM data to better create target segments. BRAND’S leveraged AIQUA to personalize messages and send them out on various online channels with corresponding content that would appeal to each of these segments. These messages took the form of web push notifications, in-web pop-ups, and EDMs. As a one-stop platform, AIQUA enabled BRAND’S to create, execute, and keep track of these multichannel online engagements all in one place. This solution not only made the work of the company’s marketers easier but also ensured effective targeting and communication that would convert. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Challenge

BRAND’S Suntory, a leading provider of health, beauty, and wellness supplements in Asia, faced a significant challenge in the wake of the Covid-19 pandemic. The company needed to rapidly undergo a digital transformation to adapt to its consumers’ online browsing and shopping needs. This was a significant shift from their traditional business model and required a comprehensive approach to manage its online channels effectively. Previously, BRAND’S did not have a comprehensive platform to manage its online channels holistically, which limited the overall flexibility and efficiency of its online marketing. The company was in dire need of a solution that could help them manage their online channels effectively, ensure targeted communication, and drive conversions.

About Customer

BRAND’S Suntory is a 180-year old company and a leading provider of health, beauty, and wellness supplements in Asia. The company offers a number of products addressing different health and nutritional needs around the globe. With the advent of the Covid-19 pandemic, the company had to rapidly shift its business model to cater to the online browsing and shopping needs of its consumers. This required a comprehensive digital transformation and an effective solution to manage its various online channels.

Solution

To address these challenges, BRAND’S onboarded Appier’s AIQUA solution. AIQUA is an AI-powered personalization platform built for engagement. It integrated the company’s customer behavior and CRM data to better create target segments. BRAND’S leveraged AIQUA to personalize messages and send them out on various online channels with corresponding content that would appeal to each of these segments. These messages took the form of web push notifications, in-web pop-ups, and EDMs. As a one-stop platform, AIQUA enabled BRAND’S to create, execute, and keep track of these multichannel online engagements all in one place. This solution not only made the work of the company’s marketers easier but also ensured effective targeting and communication that would convert.

Impact #1	The implementation of AIQUA brought about significant operational improvements for BRAND’S. The platform's ability to integrate customer behavior and CRM data allowed for better segmentation of the target audience. This, in turn, enabled the creation of personalized messages that appealed to each segment, thereby improving the effectiveness of the company's online marketing efforts. Furthermore, AIQUA's one-stop solution made it easier for the company's marketers to create, execute, and track multichannel online engagements, thereby improving the overall efficiency of their operations. The solution also provided the much-needed flexibility in managing the company's online channels, which was a significant challenge before the implementation of AIQUA.

Impact #1

The implementation of AIQUA brought about significant operational improvements for BRAND’S. The platform's ability to integrate customer behavior and CRM data allowed for better segmentation of the target audience. This, in turn, enabled the creation of personalized messages that appealed to each segment, thereby improving the effectiveness of the company's online marketing efforts. Furthermore, AIQUA's one-stop solution made it easier for the company's marketers to create, execute, and track multichannel online engagements, thereby improving the overall efficiency of their operations. The solution also provided the much-needed flexibility in managing the company's online channels, which was a significant challenge before the implementation of AIQUA.

Benefit #1	Increase in EDM open rate by 2.5X the market average
Benefit #2	Increase in conversion rate by 4X the market average

Benefit #1

Increase in EDM open rate by 2.5X the market average

Benefit #2

Increase in conversion rate by 4X the market average

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Overview

Driving Conversion with Personalized Engagement: A Case Study on BRAND’S Suntory

Operational Impact

Quantitative Benefit