Acoustic
Case Studies
Driving Charitable Donations to the USO with Acoustic's IoT Solution
Overview
Driving Charitable Donations to the USO with Acoustic's IoT SolutionAcoustic |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Acoustic Sensors | |
Cities & Municipalities National Security & Defense | |
Product Research & Development Sales & Marketing | |
Predictive Maintenance Time Sensitive Networking | |
Operational Impact
The use of Acoustic’s marketing platform has resulted in a more flexible, nimble, and responsive digital marketing strategy for the USO. Unlike direct mail campaigns that need to be planned months in advance, changes to digital campaigns can be made right up to, and in some cases even on, the day of the launch. This flexibility and responsiveness have been significant benefits for the USO in their digital channel. Furthermore, the insights gained from the campaigns have enabled the USO to better understand how people interact with their messages, allowing them to identify potential donors and inspire them to contribute. The partnership with Message Digital and the use of Acoustic Campaign have empowered the USO to raise significant donations through the digital channel, supporting their work with U.S. military service personnel around the world. | |
Quantitative Benefit
Millions in donations driven through targeted campaigns | |
Faster time to market for campaigns | |
Flexible and personalized campaigns at scale | |