Domo Case Studies Driva Puts Business Insights into High Gear with Domo

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	Driva Puts Business Insights into High Gear with Domo Domo

Driva Puts Business Insights into High Gear with Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Automotive Finance & Insurance
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Quality Analytics Demand Planning & Forecasting
Services	Data Science Services
Challenge	Driva, an Australian car financing platform, was struggling with managing and leveraging its data as the company expanded into new product lines and markets. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software. However, it became too difficult to reconcile data across different sources or create reports using multiple data sources. They needed a solution that could bring all its business data together into a single source of truth. Read More
About Customer	Driva is a car financing platform based in Australia that helps shoppers quickly get personalized loan quotes and pre-approval. The company has expanded beyond its original vision of brokering consumer new car loans to broker other products like commercial car loans, insurance, and refinancing. As the company expanded into new product lines and markets, it found itself beginning to struggle with managing and leveraging its data. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software. Read More
Solution	Driva chose Domo as their solution to manage their data. Domo was recommended to them as the market leader in the space and had all the capabilities Driva required. Its pre-built connectors meant that the company could quickly get up to speed without redeploying its engineering resources. Thanks to Domo, Driva can now bring all its business data together into a single source of truth. Senior managers across sales, marketing, engineering, operations, and finance all have access to Domo, ensuring that their teams have the company’s full portfolio of data and insights at their disposal. Driva uses Domo each week during its check-ins to track progress across its different products. They also use Domo to inform, manage, and track their quarterly OKR process. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Automotive

Finance & Insurance

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Quality Analytics

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Driva, an Australian car financing platform, was struggling with managing and leveraging its data as the company expanded into new product lines and markets. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software. However, it became too difficult to reconcile data across different sources or create reports using multiple data sources. They needed a solution that could bring all its business data together into a single source of truth.

About Customer

Driva is a car financing platform based in Australia that helps shoppers quickly get personalized loan quotes and pre-approval. The company has expanded beyond its original vision of brokering consumer new car loans to broker other products like commercial car loans, insurance, and refinancing. As the company expanded into new product lines and markets, it found itself beginning to struggle with managing and leveraging its data. They were collecting data through various sources such as consumer application info, their CRM system, Google Analytics, and their product-based analytics software.

Solution

Driva chose Domo as their solution to manage their data. Domo was recommended to them as the market leader in the space and had all the capabilities Driva required. Its pre-built connectors meant that the company could quickly get up to speed without redeploying its engineering resources. Thanks to Domo, Driva can now bring all its business data together into a single source of truth. Senior managers across sales, marketing, engineering, operations, and finance all have access to Domo, ensuring that their teams have the company’s full portfolio of data and insights at their disposal. Driva uses Domo each week during its check-ins to track progress across its different products. They also use Domo to inform, manage, and track their quarterly OKR process.

Impact #1	Driva can now easily combine its data sources to unlock new business insights.
Impact #2	The company has been able to slice and dice its product analytics and customer loan application data to create a deeper understanding of its key conversion rates across different customer cohorts, credit score buckets, and even device usage.
Impact #3	This enabled the company to identify which users have a higher propensity to convert so that its marketers could target similar customers.

Impact #1

Driva can now easily combine its data sources to unlock new business insights.

Impact #2

The company has been able to slice and dice its product analytics and customer loan application data to create a deeper understanding of its key conversion rates across different customer cohorts, credit score buckets, and even device usage.

Impact #3

This enabled the company to identify which users have a higher propensity to convert so that its marketers could target similar customers.

Benefit #1	Reports that used to take an engineer writing SQL hours to complete can now be created by non-technical business users in less than ten minutes.
Benefit #2	Revenue growth from FY21 to FY22 was +404% YoY.

Benefit #1

Reports that used to take an engineer writing SQL hours to complete can now be created by non-technical business users in less than ten minutes.

Benefit #2

Revenue growth from FY21 to FY22 was +404% YoY.

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Overview

Driva Puts Business Insights into High Gear with Domo

Operational Impact

Quantitative Benefit