Twilio
Case Studies
Dream11: Enhancing User Engagement and Trust through IoT
Overview
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Dream11: Enhancing User Engagement and Trust through IoTTwilio |
Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Transportation | |
Logistics & Transportation Sales & Marketing | |
Last Mile Delivery Leakage & Flood Monitoring | |
System Integration | |
Operational Impact
The integration of Twilio SendGrid’s Email API and Clevertap has enabled Dream11 to manage its rapidly growing user base effectively. The company can now send a large volume of notification emails reliably and quickly, enhancing the user experience and building trust. The ability to segment and target specific user cohorts has increased email engagement rates, with promotional emails and personalized season report card emails achieving high open rates. Furthermore, the rich data insights provided by Twilio SendGrid’s dashboards have empowered Dream11’s internal customer success team to quickly identify and solve customer concerns, further improving the user experience. | |
Quantitative Benefit
Twilio SendGrid’s Email API supports the 500 million emails typically sent by Dream11 on a monthly basis. | |
Integration with Clevertap allows Dream11 to send targeted emails to select user cohorts, increasing email engagement. | |
Promotional emails sent to user cohorts return open rates up to 20%. | |