Twilio Case Studies Dream11: Enhancing User Engagement and Trust through IoT

	Dream11: Enhancing User Engagement and Trust through IoT Twilio

Dream11: Enhancing User Engagement and Trust through IoT

Twilio

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Leakage & Flood Monitoring
Services	System Integration
Challenge	Dream11, a popular fantasy sports platform in India, faced the challenge of managing a rapidly growing user base, with over 5 million concurrent users often participating in multiple contests. The platform needed to send a large volume of notification emails, including transactional confirmations, match alerts, and promotional content. As the user base scaled, the company required an email provider that could handle the surge in email sends. Furthermore, Dream11 needed to ensure a positive user experience with email communication to build trust, especially since users were depositing and withdrawing money through the app. The company also wanted to target specific user cohorts with personalized emails to increase engagement rates. Read More
About Customer	Dream11 is a leading fantasy sports platform in India, allowing users to create fantasy teams with real-life players to score points and compete with friends. The platform offers contests for various sports, including cricket, hockey, football, kabaddi, and basketball. Dream11 partners with many professional sports leagues and sponsors, including the Indian Premier League (IPL), the world's most-attended cricket league. With over 5 million concurrent users, Dream11 sends a large volume of notification emails and aims to provide a seamless and trustworthy experience for its users. Read More
Solution	Dream11 selected Twilio SendGrid’s Email API for its email program, trusting in its ability to effectively scale to support the 500 million emails typically sent on a monthly basis. The robust infrastructure and powerful APIs of Twilio SendGrid ensured a seamless user experience alongside the app. Dream11 also integrated Clevertap with Twilio SendGrid’s Email API to automate and dynamically segment its marketing emails. This integration allowed the company to send targeted emails to select user cohorts, significantly increasing email engagement. Furthermore, Twilio SendGrid’s dashboards empowered Dream11’s internal customer success team to deliver a better experience for their users by quickly identifying and solving customer concerns. Dream11 also partnered with Twilio SendGrid’s deliverability experts to implement best sending practices and ensure effective email delivery. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Leakage & Flood Monitoring

Services

System Integration

Challenge

Dream11, a popular fantasy sports platform in India, faced the challenge of managing a rapidly growing user base, with over 5 million concurrent users often participating in multiple contests. The platform needed to send a large volume of notification emails, including transactional confirmations, match alerts, and promotional content. As the user base scaled, the company required an email provider that could handle the surge in email sends. Furthermore, Dream11 needed to ensure a positive user experience with email communication to build trust, especially since users were depositing and withdrawing money through the app. The company also wanted to target specific user cohorts with personalized emails to increase engagement rates.

About Customer

Dream11 is a leading fantasy sports platform in India, allowing users to create fantasy teams with real-life players to score points and compete with friends. The platform offers contests for various sports, including cricket, hockey, football, kabaddi, and basketball. Dream11 partners with many professional sports leagues and sponsors, including the Indian Premier League (IPL), the world's most-attended cricket league. With over 5 million concurrent users, Dream11 sends a large volume of notification emails and aims to provide a seamless and trustworthy experience for its users.

Solution

Dream11 selected Twilio SendGrid’s Email API for its email program, trusting in its ability to effectively scale to support the 500 million emails typically sent on a monthly basis. The robust infrastructure and powerful APIs of Twilio SendGrid ensured a seamless user experience alongside the app. Dream11 also integrated Clevertap with Twilio SendGrid’s Email API to automate and dynamically segment its marketing emails. This integration allowed the company to send targeted emails to select user cohorts, significantly increasing email engagement. Furthermore, Twilio SendGrid’s dashboards empowered Dream11’s internal customer success team to deliver a better experience for their users by quickly identifying and solving customer concerns. Dream11 also partnered with Twilio SendGrid’s deliverability experts to implement best sending practices and ensure effective email delivery.

Impact #1	The integration of Twilio SendGrid’s Email API and Clevertap has enabled Dream11 to manage its rapidly growing user base effectively. The company can now send a large volume of notification emails reliably and quickly, enhancing the user experience and building trust. The ability to segment and target specific user cohorts has increased email engagement rates, with promotional emails and personalized season report card emails achieving high open rates. Furthermore, the rich data insights provided by Twilio SendGrid’s dashboards have empowered Dream11’s internal customer success team to quickly identify and solve customer concerns, further improving the user experience.

Impact #1

The integration of Twilio SendGrid’s Email API and Clevertap has enabled Dream11 to manage its rapidly growing user base effectively. The company can now send a large volume of notification emails reliably and quickly, enhancing the user experience and building trust. The ability to segment and target specific user cohorts has increased email engagement rates, with promotional emails and personalized season report card emails achieving high open rates. Furthermore, the rich data insights provided by Twilio SendGrid’s dashboards have empowered Dream11’s internal customer success team to quickly identify and solve customer concerns, further improving the user experience.

Benefit #1	Twilio SendGrid’s Email API supports the 500 million emails typically sent by Dream11 on a monthly basis.
Benefit #2	Integration with Clevertap allows Dream11 to send targeted emails to select user cohorts, increasing email engagement.
Benefit #3	Promotional emails sent to user cohorts return open rates up to 20%.

Benefit #1

Twilio SendGrid’s Email API supports the 500 million emails typically sent by Dream11 on a monthly basis.

Benefit #2

Integration with Clevertap allows Dream11 to send targeted emails to select user cohorts, increasing email engagement.

Benefit #3

Promotional emails sent to user cohorts return open rates up to 20%.

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Overview

Dream11: Enhancing User Engagement and Trust through IoT

Operational Impact

Quantitative Benefit