11:11 Systems Case Studies DRaaS enables near-zero downtime target for media software company
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DRaaS enables near-zero downtime target for media software company

11:11 Systems
Infrastructure as a Service (IaaS) - Cloud Computing
Business Operation
Cloud Planning, Design & Implementation Services
STRATA, a media software company owned by Comcast, was initially operating without an effective disaster recovery (DR) plan. The company's software, which facilitates communication between the buying and selling sides of its client base, was initially hosted on servers in a remote office. However, a power outage caused by a thunderstorm took out the sites, prompting the company to consider moving its servers to a more secure location. This led to the idea of having a large-scale data center, which in turn necessitated a DR plan. The need for a comprehensive DR plan was further emphasized by the impact of Superstorm Sandy, which, although it did not directly affect STRATA, highlighted the potential consequences of not having such a plan in place.
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STRATA is a Chicago-based media software company owned by Comcast. The company develops and maintains software that enables clients to sell and efficiently purchase all types of media, including cable, broadcast, newspaper, radio, outdoor, and digital advertising mediums. With a client base of over 1,000 agencies nationally, STRATA has revolutionized the way advertisements are placed and tracked, bringing a new level of transparency to campaigns. On average, over $50 billion in advertising dollars flow through STRATA's systems each year.
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STRATA chose iland as its cloud-based DR provider for two main reasons. Firstly, iland supports SAN replication, which made it easy for STRATA to get up and running by failing over to iland's SAN infrastructure. Secondly, iland allowed STRATA to use standby resources, enabling the company to implement a DR plan at a reasonable cost. Since implementing the initial DR plan, STRATA has further developed its solution to allow for self-activation of disaster recovery and self-testing of the plan at any time. The solution now protects many machines and has undergone several successful tests, consistently achieving a near-zero recovery time objective (RTO).
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The implementation of the disaster recovery solution has provided STRATA with near-zero recovery time, ensuring minimal disruption to its operations in the event of a disaster.
The solution is easily scalable, allowing STRATA to expand its disaster recovery plan as the company grows.
The cloud-based solution is cost-effective, saving STRATA the financial and personnel costs of replicating its production data center to a secondary site.
Near-zero recovery time objective (RTO) achieved in tests.
Cost savings achieved by avoiding the need to replicate the production data center to a secondary site.
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