Blue Yonder Case Studies Dr Pepper Snapple Group Transforms Its Category Management Process

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	Dr Pepper Snapple Group Transforms Its Category Management Process Blue Yonder

Dr Pepper Snapple Group Transforms Its Category Management Process

Blue Yonder

Technology Category	Functional Applications - Inventory Management Systems
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management
Services	System Integration
Challenge	Dr Pepper Snapple Group (DPS), one of North America’s leading refreshment beverage companies, was facing a challenge in mass producing store-specific planograms on a large scale to meet the changing needs of their retail customers without draining their time and resources. The company’s goals were to improve the accuracy rate, increase efficiency, boost retail partnerships without increasing headcount and reducing excess inventory to achieve increased cash flow. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving. Read More
About Customer	Dr Pepper Snapple Group (DPS) is one of North America’s leading refreshment beverage companies. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving. The company was looking for a solution to mass produce store-specific planograms on a large scale to meet the changing needs of their retail customers without draining their time and resources. Read More
Solution	To increase retail partnerships and categories without increasing headcount, DPS implemented Blue Yonder’s solutions that would support their new approach to space management and help speed up the planogram creation process. The solution automated the large-scale production of optimized, store-specific planograms, increasing Dr Pepper Snapple Group’s accuracy rate to 99 percent. Automatically generating planograms based on user-defined information allowed DPS to dedicate more resources toward category analysis and market trends. The solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error. Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Services

System Integration

Challenge

Dr Pepper Snapple Group (DPS), one of North America’s leading refreshment beverage companies, was facing a challenge in mass producing store-specific planograms on a large scale to meet the changing needs of their retail customers without draining their time and resources. The company’s goals were to improve the accuracy rate, increase efficiency, boost retail partnerships without increasing headcount and reducing excess inventory to achieve increased cash flow. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving.

About Customer

Dr Pepper Snapple Group (DPS) is one of North America’s leading refreshment beverage companies. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving. The company was looking for a solution to mass produce store-specific planograms on a large scale to meet the changing needs of their retail customers without draining their time and resources.

Solution

To increase retail partnerships and categories without increasing headcount, DPS implemented Blue Yonder’s solutions that would support their new approach to space management and help speed up the planogram creation process. The solution automated the large-scale production of optimized, store-specific planograms, increasing Dr Pepper Snapple Group’s accuracy rate to 99 percent. Automatically generating planograms based on user-defined information allowed DPS to dedicate more resources toward category analysis and market trends. The solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error.

Impact #1	The solution automated the large-scale production of optimized, store-specific planograms, increasing Dr Pepper Snapple Group’s accuracy rate to 99 percent.
Impact #2	The past process would take as many as 600 hours and require 10 people to support, now it's a fully automated process that takes two people and about 40 hours to generate an equivalent number of planograms.
Impact #3	The solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error.

Impact #1

The solution automated the large-scale production of optimized, store-specific planograms, increasing Dr Pepper Snapple Group’s accuracy rate to 99 percent.

Impact #2

The past process would take as many as 600 hours and require 10 people to support, now it's a fully automated process that takes two people and about 40 hours to generate an equivalent number of planograms.

Impact #3

The solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error.

Benefit #1	99% improved accuracy in planogram creation.
Benefit #2	15x reduction in labor hours to maintain and update planograms.
Benefit #3	Significant reduction in excess inventory and a boost in cash flow for the retailer.

Benefit #1

99% improved accuracy in planogram creation.

Benefit #2

15x reduction in labor hours to maintain and update planograms.

Benefit #3

Significant reduction in excess inventory and a boost in cash flow for the retailer.

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Overview

Dr Pepper Snapple Group Transforms Its Category Management Process

Operational Impact

Quantitative Benefit