Case Studies
DocuSign Drives Customer Engagement and Increases Sales Pipeline by 22%
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Data Science Services Software Design & Engineering Services System Integration | |
Operational Impact
DocuSign saw immediate results with the Demandbase solutions, focusing on attracting and engaging companies most likely to convert into revenue. | |
The company created personalized, engaging website experiences and relationships with its prospects through targeted segments. | |
With Demandbase Account-Based Advertising, DocuSign targeted 450+ companies, delivering over 1M impressions and attracting 59% of all companies on its target account list. | |
Quantitative Benefit
22% increase in sales pipeline for top six industries. | |
300% increase in page views. | |
59% of all companies on the target account list attracted. | |