Conversica
Case Studies
DocStar Boosts Pipeline Growth with Conversational AI for Marketing and Sales
Overview
DocStar Boosts Pipeline Growth with Conversational AI for Marketing and SalesConversica |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers | |
Equipment & Machinery Oil & Gas | |
Procurement Sales & Marketing | |
Intelligent Packaging Inventory Management | |
Operational Impact
The adoption of Conversica’s Conversational AI has brought significant operational benefits to DocStar. The AI Assistant has not only helped in managing the high lead volume but also in ensuring the timing of the outreach is optimal. The phased approach to adopting an AI Assistant has allowed DocStar to re-engage with dormant leads, push for opportunities that were closed/lost in the last year, and discover hot leads post-events and tradeshows. The use of the self-service Conversation Editor tools has also enabled DocStar to test different ways of describing their product benefits to distinct audiences, thereby improving their marketing strategy. Furthermore, the integration with Salesforce has made it easy for DocStar to see the return on investment with Conversica. | |
Quantitative Benefit
10% of pipeline attributed directly to their Intelligent Virtual Assistant | |
74 opportunities resulting in over $1 million | |
Improved operational efficiency, reading and writing emails the equivalent to 78.3K man-hours (the equivalent of 41 years worth of work) | |