Cin7 Case Studies Dock & Bay's Global Success with Cin7, Shopify, Amazon & Xero
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Dock & Bay's Global Success with Cin7, Shopify, Amazon & Xero

Cin7
Functional Applications - Dock Management Systems (DMS)
Functional Applications - Inventory Management Systems
Retail
Sales & Marketing
Warehouse & Inventory Management
Inventory Management
Port Automation
System Integration
Dock & Bay, a beach towel company, was struggling with inventory management. The company had a simple yet significant problem: they didn't know where their towels were. They were using spreadsheets as a temporary fix, but this method was proving to be inefficient and unreliable. Their main pain points were a lack of inventory visibility and an inability to do stock forecasting. The company needed a solution that would provide them with accurate, real-time inventory data and allow them to forecast stock levels effectively. They also needed a system that could handle the complexity of their operations, which included sales through Amazon and their own website, as well as distribution through five warehouses run by third-party logistics (3PL) partners in different regions.
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Dock & Bay is a beach towel company co-founded by Ben Muller. The company's mission is to create the world's greatest quick-dry beach towel entirely from sustainably sourced materials. Their founding idea was to merge the concept of a compact, quick-dry travel towel with a big, bright, colorful beach towel. They sell their products via Amazon and their own website, and they distribute their products through five warehouses run by third-party logistics partners in the UK, Canada, the US, Europe, and Australia. They also work with Amazon fulfillment in each of these regions.
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Dock & Bay found the solution they were looking for in Cin7, a cloud-based inventory management software, with the help of SMB Consultants. Cin7 offered advanced integration with Amazon, which was a key factor in Dock & Bay's decision. The software acts as the source of truth for inventory information across all the apps and platforms that Dock & Bay uses. Sales made on Amazon and Shopify stores all pull from availability data in Cin7, and the software also manages the routing of products in and out of their 3PL warehouses. This has given Dock & Bay fantastic inventory visibility and confidence in their data. They no longer have to manually update spreadsheets, and reporting is reliable, providing decision-makers with up-to-the-minute sales and operations information.
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The implementation of Cin7 has transformed Dock & Bay's operations. The company now has a clear view of their inventory across all sales channels and warehouses, which has significantly improved their operational efficiency. They have been able to set up routing rules, something that wasn't possible before Cin7. The high level of trust in their systems has allowed them to scale up safely, even during high-demand periods like Black Friday. Customer service has also improved, with a significant reduction in issues related to overselling. Overall, Cin7 has enabled Dock & Bay to run a more efficient, high-performing operation.
Dock & Bay has been able to scale up safely, even during high-demand periods like Black Friday, without any operational hitches.
The company has seen a sharp reduction in customer service issues, almost eliminating the problem of overselling.
Cin7 has saved Dock & Bay from needing to expand the operations team, allowing them to run a lean operation and focus on growing the brand.
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