CallRail Case Studies Do You Convert develops failproof call-based sales programs for home builders

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	Do You Convert develops failproof call-based sales programs for home builders CallRail

Do You Convert develops failproof call-based sales programs for home builders

CallRail

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Construction & Infrastructure
Applicable Functions	Sales & Marketing
Services	Training
Challenge	Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems, which include online advertising, listing syndication, email marketing, and more. However, they faced challenges in demonstrating the value of their services, managing high volumes of calls, and ensuring their sales specialists were focused on selling rather than fielding non-sales calls. They also needed to manage staffing and training effectively. Read More
About Customer	Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems from scratch. This includes online advertising, listing syndication, email marketing, and everything else that goes into cultivating high-quality leads for their clients. On the sales side, they do everything from hiring and training online sales agents to setting up fundamental tools and processes that power a successful sales program. Their goal is to be a true partner to their clients, providing solutions that enable online sales specialists to work more effectively and efficiently. Read More
Solution	Do You Convert implemented CallRail's Call Tracking and Lead Center to manage their call volumes and demonstrate the value of their services. CallRail's tools allowed them to track which listings, ad placements, and agents were generating the most value. They also used CallRail to set up call flows, directing callers to the appropriate department and freeing up their sales specialists to focus on selling. Additionally, they used CallRail's texting feature to layer text messaging into their follow-up process, allowing them to contact leads in the way they prefer. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Construction & Infrastructure

Applicable Functions

Sales & Marketing

Services

Training

Challenge

Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems, which include online advertising, listing syndication, email marketing, and more. However, they faced challenges in demonstrating the value of their services, managing high volumes of calls, and ensuring their sales specialists were focused on selling rather than fielding non-sales calls. They also needed to manage staffing and training effectively.

About Customer

Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems from scratch. This includes online advertising, listing syndication, email marketing, and everything else that goes into cultivating high-quality leads for their clients. On the sales side, they do everything from hiring and training online sales agents to setting up fundamental tools and processes that power a successful sales program. Their goal is to be a true partner to their clients, providing solutions that enable online sales specialists to work more effectively and efficiently.

Solution

Do You Convert implemented CallRail's Call Tracking and Lead Center to manage their call volumes and demonstrate the value of their services. CallRail's tools allowed them to track which listings, ad placements, and agents were generating the most value. They also used CallRail to set up call flows, directing callers to the appropriate department and freeing up their sales specialists to focus on selling. Additionally, they used CallRail's texting feature to layer text messaging into their follow-up process, allowing them to contact leads in the way they prefer.

Impact #1	Sales specialists were able to focus more on selling rather than fielding non-sales calls.
Impact #2	The company was able to manage staffing and training more effectively.
Impact #3	Sales specialists were able to contact leads in the way they prefer, keeping them engaged and moving down the sales funnel.

Impact #1

Sales specialists were able to focus more on selling rather than fielding non-sales calls.

Impact #2

The company was able to manage staffing and training more effectively.

Impact #3

Sales specialists were able to contact leads in the way they prefer, keeping them engaged and moving down the sales funnel.

Benefit #1	Leads, especially call-in leads, skyrocketed, doubling or even tripling.

Benefit #1

Leads, especially call-in leads, skyrocketed, doubling or even tripling.

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Overview

Do You Convert develops failproof call-based sales programs for home builders

Operational Impact

Quantitative Benefit