Domo
Case Studies
Do the Jerseys Matters? | How the NBA is Using Domo to Estimate Viewership
Overview
Do the Jerseys Matters? | How the NBA is Using Domo to Estimate ViewershipDomo |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Professional Service | |
Business Operation Sales & Marketing | |
Predictive Quality Analytics Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
The NBA can now make better predictions about viewership for any given game, improving the experiences of fans across the globe. | |
The process of automation has allowed the NBA to focus on new ways to improve the overall product for the global community of fans. | |
The NBA has developed a reputation as the people to go to when someone needs data because they are able to be that single source of truth, while being flexible enough to provide the data however people need it. | |
Quantitative Benefit
The NBA can now automatically estimate the viewership for each game on a given day at a given start time, a process that was previously manual for each individual game. | |