Case Studies Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training

Edit This Case Study Record

	Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training

Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training
Challenge	Using MicroStrategy, Dixons Carphone developed a dynamic sales dashboard to provide simple, accurate reporting tools that users could access from one place. It was critical for the project’s success to have staff adopt and widely use the new tools. However, employees were spread across local branches in all European countries. They spoke a number of different languages and needed to use the dashboard in different ways. Continued support was necessary to remind users of any parts of the training. Read More
About Customer	Dixons Carphone Group PLC is an independent mobile phone retailer, with nearly 2,000 stores across Europe. Founded in 1989 and based in the UK, it is the largest independent telecommunications retailer in Europe. CPW specializes in combining hardware, connections, and services. The company has a significant presence in the European market, providing a wide range of mobile and telecommunications products and services to a diverse customer base. With a strong focus on innovation and customer service, Dixons Carphone aims to deliver the best possible experience to its customers through its extensive network of retail stores and online platforms. Read More
Solution	Since it would be extremely difficult to use live, instructor-led training across such a wide geographical area, MicroStrategy recommended video training instead. Dixons Carphone chose the MicroStrategy Education team to create the video, working closely with them to understand the dashboard’s aims and workflow. Together with Dixons Carphone, MicroStrategy developed a dashboard business case to make sure the video communicated the tool’s business benefits instead of just its functionality. The team then created a script and recorded it. At each stage of the process, Dixons Carphone’s feedback was sought to make sure that the project was fully in line with the needs of the business. Once recording was finished, the video was saved on a server and a link was posted on both the company’s intranet and on the dashboard itself. The video is permanently available so users can refer back to it to refresh their memories as many times as they wish. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Challenge

Using MicroStrategy, Dixons Carphone developed a dynamic sales dashboard to provide simple, accurate reporting tools that users could access from one place. It was critical for the project’s success to have staff adopt and widely use the new tools. However, employees were spread across local branches in all European countries. They spoke a number of different languages and needed to use the dashboard in different ways. Continued support was necessary to remind users of any parts of the training.

About Customer

Dixons Carphone Group PLC is an independent mobile phone retailer, with nearly 2,000 stores across Europe. Founded in 1989 and based in the UK, it is the largest independent telecommunications retailer in Europe. CPW specializes in combining hardware, connections, and services. The company has a significant presence in the European market, providing a wide range of mobile and telecommunications products and services to a diverse customer base. With a strong focus on innovation and customer service, Dixons Carphone aims to deliver the best possible experience to its customers through its extensive network of retail stores and online platforms.

Solution

Since it would be extremely difficult to use live, instructor-led training across such a wide geographical area, MicroStrategy recommended video training instead. Dixons Carphone chose the MicroStrategy Education team to create the video, working closely with them to understand the dashboard’s aims and workflow. Together with Dixons Carphone, MicroStrategy developed a dashboard business case to make sure the video communicated the tool’s business benefits instead of just its functionality. The team then created a script and recorded it. At each stage of the process, Dixons Carphone’s feedback was sought to make sure that the project was fully in line with the needs of the business. Once recording was finished, the video was saved on a server and a link was posted on both the company’s intranet and on the dashboard itself. The video is permanently available so users can refer back to it to refresh their memories as many times as they wish.

Impact #1	Increased user adoption, so the full benefits of the solution are realized.
Impact #2	Reduced expense from instructor-led classroom training.
Impact #3	Improved flexibility to train in different languages and locations.

Impact #1

Increased user adoption, so the full benefits of the solution are realized.

Impact #2

Reduced expense from instructor-led classroom training.

Impact #3

Improved flexibility to train in different languages and locations.

Benefit #1	The first video recording was created in English and deployed to 800 users.

Benefit #1

The first video recording was created in English and deployed to 800 users.

Download PDF Version

Overview

Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training

Operational Impact

Quantitative Benefit