Cloudera Case Studies Direct Marketing Solution

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	Direct Marketing Solution Cloudera

Direct Marketing Solution

Cloudera

Technology Category	Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	Marketing to prospects (direct mail, telemarketing, and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers. Read More
About Customer	DataRobot provides a high performance machine learning automation software platform and an innovative practical data science education program that work together to provide the fastest path to data science success for organizations of all sizes. Read More
Customer Name	DataRobot Read More
Solution	Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive the marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing. By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

Marketing to prospects (direct mail, telemarketing, and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

About Customer

DataRobot provides a high performance machine learning automation software platform and an innovative practical data science education program that work together to provide the fastest path to data science success for organizations of all sizes.

Customer Name

DataRobot

Solution

Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive the marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing.

By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money.

Impact #1	[Cost Reduction - Overall] Increase profitability Increase conversion rates Substantially lower cost-per-lead/acquisition

Impact #1

[Cost Reduction - Overall]

Increase profitability
Increase conversion rates
Substantially lower cost-per-lead/acquisition

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Overview

Direct Marketing Solution

Operational Impact