Infobip Case Studies Digitaleo: Enhancing Client Communication with RCS Business Messaging

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	Digitaleo: Enhancing Client Communication with RCS Business Messaging Infobip

Digitaleo: Enhancing Client Communication with RCS Business Messaging

Infobip

Technology Category	Networks & Connectivity - 5G
Applicable Industries	Automotive Retail
Applicable Functions	Procurement Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Challenge	Digitaleo, a local marketing collaborative solution provider, was faced with the challenge of making their clients' communication campaigns more engaging. The company, which offers an all-in-one marketing platform, was constantly on the lookout for new trends and channels to improve their clients' communication and results. Their clients, which include businesses in the auto industry, real estate, retail, and finance industries, began demanding the addition of rich media to their campaigns to create meaningful conversations with their customers. Digitaleo recognized the potential of Rich Communication Services (RCS) early on, as it offered a rich feature set and capabilities that could greatly improve two-way communication. However, they needed to find the right partner with the necessary experience and relationship with Google to support and consult them regarding RCS implementation and usage. Read More
About Customer	Digitaleo is a local marketing collaborative solution provider for brands, franchises, and networks. The company enables the activation of local point-of-sale communication through its all-in-one marketing platform, which is easy to use and accessible online. Digitaleo has a diverse client base that includes businesses in the auto industry, real estate, retail, and finance industries. The company is always on the lookout for new trends and channels that can be used to improve their clients’ communication and, ultimately, results. Read More
Solution	Digitaleo partnered with Infobip to provide RCS to their clients. Aware of the rising customer expectations for meaningful interactions with brands, Digitaleo saw the importance of using advanced communication channels like RCS to communicate with customers and display products and services in the most appealing way possible. After consulting with Infobip, Digitaleo experimented with RCS and tested its capabilities before creating actual campaigns intended to leverage the channel and provide the most value for their client. They suggested RCS Business Messaging to one of their clients, an auto retail company called Bodemer Auto, who saw the benefit of being able to send a carousel of vehicle images to their customers and then follow up with interested customers. After initial support from Infobip, the team at Digitaleo took complete control of the solution and quickly started creating campaign scenarios. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - 5G

Applicable Industries

Automotive

Retail

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Challenge

Digitaleo, a local marketing collaborative solution provider, was faced with the challenge of making their clients' communication campaigns more engaging. The company, which offers an all-in-one marketing platform, was constantly on the lookout for new trends and channels to improve their clients' communication and results. Their clients, which include businesses in the auto industry, real estate, retail, and finance industries, began demanding the addition of rich media to their campaigns to create meaningful conversations with their customers. Digitaleo recognized the potential of Rich Communication Services (RCS) early on, as it offered a rich feature set and capabilities that could greatly improve two-way communication. However, they needed to find the right partner with the necessary experience and relationship with Google to support and consult them regarding RCS implementation and usage.

About Customer

Digitaleo is a local marketing collaborative solution provider for brands, franchises, and networks. The company enables the activation of local point-of-sale communication through its all-in-one marketing platform, which is easy to use and accessible online. Digitaleo has a diverse client base that includes businesses in the auto industry, real estate, retail, and finance industries. The company is always on the lookout for new trends and channels that can be used to improve their clients’ communication and, ultimately, results.

Solution

Digitaleo partnered with Infobip to provide RCS to their clients. Aware of the rising customer expectations for meaningful interactions with brands, Digitaleo saw the importance of using advanced communication channels like RCS to communicate with customers and display products and services in the most appealing way possible. After consulting with Infobip, Digitaleo experimented with RCS and tested its capabilities before creating actual campaigns intended to leverage the channel and provide the most value for their client. They suggested RCS Business Messaging to one of their clients, an auto retail company called Bodemer Auto, who saw the benefit of being able to send a carousel of vehicle images to their customers and then follow up with interested customers. After initial support from Infobip, the team at Digitaleo took complete control of the solution and quickly started creating campaign scenarios.

Impact #1	The introduction of RCS Business Messaging to their portfolio was a success for Digitaleo, as it gave them the ability to offer their clients an effective 2-way communication channel. The use of RCS Business Messaging also provided them with the ability to gather actionable data and increase their customer knowledge. With RCS, brands and businesses can learn more about their customer preferences by following clicks and then easily segmenting customers based on their preferences. Following the success of the RCS Business Messaging campaigns in increasing their clients’ revenue and customer engagement, Digitaleo is now looking into expanding their RCS offer to include satisfaction surveys.

Impact #1

The introduction of RCS Business Messaging to their portfolio was a success for Digitaleo, as it gave them the ability to offer their clients an effective 2-way communication channel. The use of RCS Business Messaging also provided them with the ability to gather actionable data and increase their customer knowledge. With RCS, brands and businesses can learn more about their customer preferences by following clicks and then easily segmenting customers based on their preferences. Following the success of the RCS Business Messaging campaigns in increasing their clients’ revenue and customer engagement, Digitaleo is now looking into expanding their RCS offer to include satisfaction surveys.

Benefit #1	The RCS campaign for Bodemer Auto had a click rate of almost 8%
Benefit #2	The SMS campaign click rate was less than 1%
Benefit #3	17 times more engagement with RCS compared to SMS

Benefit #1

The RCS campaign for Bodemer Auto had a click rate of almost 8%

Benefit #2

The SMS campaign click rate was less than 1%

Benefit #3

17 times more engagement with RCS compared to SMS

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Overview

Digitaleo: Enhancing Client Communication with RCS Business Messaging

Operational Impact

Quantitative Benefit