Cin7 Case Studies Digital Transformation Success: AMF Magnetics' Journey with Cin7, Xero, Shopify Plus and Shippit

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	Digital Transformation Success: AMF Magnetics' Journey with Cin7, Xero, Shopify Plus and Shippit Cin7

Digital Transformation Success: AMF Magnetics' Journey with Cin7, Xero, Shopify Plus and Shippit

Cin7

Technology Category	Functional Applications - Inventory Management Systems Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries	Electrical Grids Finance & Insurance
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Predictive Replenishment
Services	System Integration
Challenge	AMF Magnetics, the largest supplier of permanent magnets in Australia, was facing challenges in managing its complex business operations. The company caters to a diverse range of customers, from large B2B orders to specialist medical equipment and casual D2C customers, and deals with multiple suppliers in different locations. The company's commitment to uncompromising customer service added to the complexity. Despite digitizing to some extent and using MYOB desktop software for inventory and accounting, the company found its operational processes inefficient and limiting its growth. The need for a digital transformation was evident, but the path to it was unclear. Read More
About Customer	AMF Magnetics is an Australian company specializing in the sale of permanent or 'rare earth' magnets. Established in the early 1980s, it is now the largest supplier in Australia, offering around 1500 products. The company caters to a wide range of customers, from large B2B orders to specialist medical equipment and casual D2C customers. AMF Magnetics is committed to providing uncompromising customer service and has a complex supply chain with multiple suppliers in different locations. The company was purchased by Mark in 2006, who sought to transform it from an 'analog outfit' to a digitally advanced business. Read More
Solution	To address the challenges, AMF Magnetics made two strategic decisions. First, they hired an in-house marketing and IT team with modern software skills, including a new CEO with a strong background in business operations. Second, they collaborated with external experts, SMB Consultants. The new CEO, Catalina Rodríguez, led the team to transition the business from MYOB to Xero for accounting. However, they realized the need for a robust inventory management solution to complement Xero. SMB Consultants recommended Cin7 after understanding AMF's specific business requirements. A hybrid solution was developed, integrating Cin7 with Xero and building a custom integration between Cin7 and Shopify. This solution was tailored to AMF's diverse customer base and specific operational requirements. Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Electrical Grids

Finance & Insurance

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Predictive Replenishment

Services

System Integration

Challenge

AMF Magnetics, the largest supplier of permanent magnets in Australia, was facing challenges in managing its complex business operations. The company caters to a diverse range of customers, from large B2B orders to specialist medical equipment and casual D2C customers, and deals with multiple suppliers in different locations. The company's commitment to uncompromising customer service added to the complexity. Despite digitizing to some extent and using MYOB desktop software for inventory and accounting, the company found its operational processes inefficient and limiting its growth. The need for a digital transformation was evident, but the path to it was unclear.

About Customer

AMF Magnetics is an Australian company specializing in the sale of permanent or 'rare earth' magnets. Established in the early 1980s, it is now the largest supplier in Australia, offering around 1500 products. The company caters to a wide range of customers, from large B2B orders to specialist medical equipment and casual D2C customers. AMF Magnetics is committed to providing uncompromising customer service and has a complex supply chain with multiple suppliers in different locations. The company was purchased by Mark in 2006, who sought to transform it from an 'analog outfit' to a digitally advanced business.

Solution

To address the challenges, AMF Magnetics made two strategic decisions. First, they hired an in-house marketing and IT team with modern software skills, including a new CEO with a strong background in business operations. Second, they collaborated with external experts, SMB Consultants. The new CEO, Catalina Rodríguez, led the team to transition the business from MYOB to Xero for accounting. However, they realized the need for a robust inventory management solution to complement Xero. SMB Consultants recommended Cin7 after understanding AMF's specific business requirements. A hybrid solution was developed, integrating Cin7 with Xero and building a custom integration between Cin7 and Shopify. This solution was tailored to AMF's diverse customer base and specific operational requirements.

Impact #1	The adoption of Cin7 and the implementation of a custom-built Shopify integration have significantly improved the operations of AMF Magnetics. The company can now effortlessly manage international orders, multiple currencies, and multiple websites. The flexibility of Cin7 allows them to adjust their inventory system to meet their specific needs. The deep level of integration with Shopify has enabled them to quickly launch new websites. The support from Cin7 and SMB Consultants has been exceptional, providing expert assistance whenever needed. The company's CEO, Catalina, and owner, Mark, agree that having a system like Cin7 is business-critical today and they have no plans to switch from it.

Impact #1

The adoption of Cin7 and the implementation of a custom-built Shopify integration have significantly improved the operations of AMF Magnetics. The company can now effortlessly manage international orders, multiple currencies, and multiple websites. The flexibility of Cin7 allows them to adjust their inventory system to meet their specific needs. The deep level of integration with Shopify has enabled them to quickly launch new websites. The support from Cin7 and SMB Consultants has been exceptional, providing expert assistance whenever needed. The company's CEO, Catalina, and owner, Mark, agree that having a system like Cin7 is business-critical today and they have no plans to switch from it.

Benefit #1	Saved hundreds of hours through automation and efficient systems
Benefit #2	Enabled faster growth by moving more product
Benefit #3	Reconciling sales across multiple brands and sales channels, which previously took half a day, is now significantly faster

Benefit #1

Saved hundreds of hours through automation and efficient systems

Benefit #2

Enabled faster growth by moving more product

Benefit #3

Reconciling sales across multiple brands and sales channels, which previously took half a day, is now significantly faster

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Overview

Digital Transformation Success: AMF Magnetics' Journey with Cin7, Xero, Shopify Plus and Shippit

Operational Impact

Quantitative Benefit