Branch Case Studies Digital Transformation of Small Businesses: A Case Study on BukuKas

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	Digital Transformation of Small Businesses: A Case Study on BukuKas Branch

Digital Transformation of Small Businesses: A Case Study on BukuKas

Branch

Technology Category	Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement E-Commerce
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Time Sensitive Networking Visual Quality Detection
Services	Data Science Services Testing & Certification
Challenge	BukuKas, a financial management app, was founded in December 2019 with the aim of empowering small business owners in Indonesia to digitize their operations, run their businesses more effectively, and increase their degree of financial inclusion. However, the onset of the COVID-19 pandemic posed a significant challenge to the company. Many of their merchants were severely hit by the pandemic, with some experiencing a revenue drop of over 60% or even shutting down. The challenge was to leverage this situation as an opportunity for growth and to help their merchants manage their expenses and cash flows more effectively during these difficult times. Read More
About Customer	BukuKas targets small business owners in Indonesia, aiming to empower them to digitize their operations and increase their degree of financial inclusion. The app provides a simple digital ledger that allows users to digitize their bookkeeping, saving a lot of time previously spent on tedious manual calculations and greatly increasing their visibility and control over their businesses. The company plans to introduce digital financial services specifically tailored for small business owners to further create value for its users. The app has been particularly beneficial during the COVID-19 pandemic, providing merchants with more visibility over their business and helping them manage their expenses and cash flows more effectively. Read More
Solution	BukuKas leveraged the COVID-19 situation as a significant growth opportunity. Since the start of the pandemic in late January 2020, they grew their merchant base by 25x with a Compounded Monthly Growth Rate (CMGR) of 54%. The app provided merchants with more visibility over their business, helping them manage their expenses and cash flows more effectively. BukuKas also leveraged various marketing channels for growth and retention. Performance marketing was their primary acquisition source, with Facebook and Google being the backbone of their strategy. They also explored collaborations with new advertising partners every month. The app also had a strong in-built virality component, through the many sharing features that allowed merchants to manage their day-to-day interactions with their customers and suppliers via WhatsApp and other social media. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

E-Commerce

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Time Sensitive Networking

Visual Quality Detection

Services

Data Science Services

Testing & Certification

Challenge

BukuKas, a financial management app, was founded in December 2019 with the aim of empowering small business owners in Indonesia to digitize their operations, run their businesses more effectively, and increase their degree of financial inclusion. However, the onset of the COVID-19 pandemic posed a significant challenge to the company. Many of their merchants were severely hit by the pandemic, with some experiencing a revenue drop of over 60% or even shutting down. The challenge was to leverage this situation as an opportunity for growth and to help their merchants manage their expenses and cash flows more effectively during these difficult times.

About Customer

BukuKas targets small business owners in Indonesia, aiming to empower them to digitize their operations and increase their degree of financial inclusion. The app provides a simple digital ledger that allows users to digitize their bookkeeping, saving a lot of time previously spent on tedious manual calculations and greatly increasing their visibility and control over their businesses. The company plans to introduce digital financial services specifically tailored for small business owners to further create value for its users. The app has been particularly beneficial during the COVID-19 pandemic, providing merchants with more visibility over their business and helping them manage their expenses and cash flows more effectively.

Solution

BukuKas leveraged the COVID-19 situation as a significant growth opportunity. Since the start of the pandemic in late January 2020, they grew their merchant base by 25x with a Compounded Monthly Growth Rate (CMGR) of 54%. The app provided merchants with more visibility over their business, helping them manage their expenses and cash flows more effectively. BukuKas also leveraged various marketing channels for growth and retention. Performance marketing was their primary acquisition source, with Facebook and Google being the backbone of their strategy. They also explored collaborations with new advertising partners every month. The app also had a strong in-built virality component, through the many sharing features that allowed merchants to manage their day-to-day interactions with their customers and suppliers via WhatsApp and other social media.

Impact #1	BukuKas has successfully navigated the challenges posed by the COVID-19 pandemic, leveraging it as a significant growth opportunity. The company has been able to grow its merchant base significantly and provide valuable services to its users during these difficult times. The app's strong in-built virality component has also been a big driver of organic downloads. BukuKas has also been successful in leveraging various marketing channels for growth and retention, and exploring collaborations with new advertising partners every month. The company continues to work on creating more value for small business owners and helping them go digital to run their businesses more effectively.

Impact #1

BukuKas has successfully navigated the challenges posed by the COVID-19 pandemic, leveraging it as a significant growth opportunity. The company has been able to grow its merchant base significantly and provide valuable services to its users during these difficult times. The app's strong in-built virality component has also been a big driver of organic downloads. BukuKas has also been successful in leveraging various marketing channels for growth and retention, and exploring collaborations with new advertising partners every month. The company continues to work on creating more value for small business owners and helping them go digital to run their businesses more effectively.

Benefit #1	Grew their merchant base by 25x since the start of the COVID-19 pandemic
Benefit #2	Achieved a Compounded Monthly Growth Rate (CMGR) of 54%
Benefit #3	Helped merchants manage their expenses and cash flows more effectively, providing them tremendous value during the COVID-19 pandemic

Benefit #1

Grew their merchant base by 25x since the start of the COVID-19 pandemic

Benefit #2

Achieved a Compounded Monthly Growth Rate (CMGR) of 54%

Benefit #3

Helped merchants manage their expenses and cash flows more effectively, providing them tremendous value during the COVID-19 pandemic

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Overview

Digital Transformation of Small Businesses: A Case Study on BukuKas

Operational Impact

Quantitative Benefit