Fastly
Case Studies
Digital Transformation of La Redoute: A Successful Shift to Ecommerce
Overview
Digital Transformation of La Redoute: A Successful Shift to EcommerceFastly |
Analytics & Modeling - Computer Vision Software Robots - Wheeled Robots | |
Apparel Retail | |
Sales & Marketing | |
Clinical Image Analysis Time Sensitive Networking | |
Operational Impact
The partnership with Fastly has had significant operational benefits for La Redoute. By offloading the task of image optimization to Fastly, La Redoute's engineering team was able to focus on core internal projects, perform A/B tests, and launch new features. This has allowed the team to operate at a higher velocity and has empowered them to innovate and improve their product, engineering, and marketing offerings. The ability to deliver speedy, dynamic experiences to their customers has also enhanced La Redoute's brand reputation and customer satisfaction. The successful digital transformation has given La Redoute the confidence to continue evolving with the changing retail and digital landscape. | |
Quantitative Benefit
Fastly optimized La Redoute's entire image library of approximately 10 million images in roughly one week, saving the company approximately six months of work. | |
La Redoute's traffic from mobile devices has grown from 25% to 50% in just four years, indicating a successful shift towards a mobile-first approach. | |
La Redoute has become one of the top 10 ecommerce sites in France, demonstrating the success of their digital transformation. | |