Sorted Case Studies Digital Transformation of a Footwear Brand for Enhanced D2C Model
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Digital Transformation of a Footwear Brand for Enhanced D2C Model

Sorted
Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Application Development Platforms
Marine & Shipping
Transportation
Logistics & Transportation
Maintenance
Last Mile Delivery
System Integration
The footwear brand, one of the largest manufacturers in the UK, was facing several challenges in its quest to become a digitally driven business. The company's traditional 'selling through catalogue' D2C culture was proving to be a hindrance in the digital age. The maintenance and development of different carrier integrations were expensive and resource-intensive due to the complex rules and changing requirements. The company lacked the necessary infrastructure to pivot or change in response to seasonal peaks and troughs, shifts in consumer behaviour, and industry disruption. This made it difficult for the retailer to adapt operations to meet customer promise and expand their operations for growth. Additionally, the teams had limited insights on carrier activity in real-time, often relying on historic data in third-party systems, making it difficult to monitor delivery performance.
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The customer is one of the largest footwear manufacturers in the UK, shipping over 1.5 million deliveries each year to shoppers all over the world. Over the past 12 months, 90% of their new customers were acquired through digital channels. The company is on a mission to transform into a digitally driven business, moving away from their traditional 'selling through catalogue' D2C culture. They are aiming to grow their international footprint and are making plans to expand into Europe and the US.
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The footwear brand partnered with Sorted to overcome these challenges. Sorted provided the retailer with access to multiple carriers through a single integration, enabling them to quickly switch services or add new delivery routes without compromising on customer promise. The user-friendly dashboard provided by Sorted allowed the retailer to have all their delivery insights in one place, making it easier to monitor performance. The onboarding process was smooth, allowing the retailer to flex carrier services and integrate with other platforms effortlessly using more agile tech. This eliminated the need to rely on carriers to make changes or bear the high costs of maintaining multiple integrations. Furthermore, Sorted's solution improved the retailer's reporting capabilities, putting them in a stronger position to find out how to improve and better serve their customers quicker.
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The digital transformation of the footwear brand resulted in future-proofed operations and a significant growth in shipment volume. The company was able to scale operations to meet customer promise without experiencing growing pains. The smooth onboarding process and the ability to flex carrier services and integrate with other platforms effortlessly using more agile tech eliminated the need for the company to rely on carriers to make changes or bear the high costs of maintaining multiple integrations. The improved reporting capabilities put the company in a stronger position to find out how to improve and better serve their customers quicker. The team continues to go from strength to strength as they expand, with exciting plans to make moves into Europe and the US next.
54% growth in online shipment volumes in Q1 21 vs. Q1 20
Ability to quickly switch services or add new delivery routes
Effortless integration with other platforms using more agile tech
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