Digital Transformation in Logistics: A Case Study on Georgia-Pacific and Flexport

GP Cellulose, a division of Georgia-Pacific, is a leading producer of paper pulp materials, operating four mills in the southeastern United States and serving customers in over 75 countries. Despite being the second-largest exporter in North America, GP Cellulose faced significant challenges in managing its international shipments. The company's logistics, production, and customer service teams were grappling with disparate systems, leading to an overwhelming volume of emails and spreadsheets. This lack of integration hampered productivity and provided little visibility to mitigate errors and improve supply chain performance. Furthermore, GP Cellulose needed clear, actionable data to optimize performance internally and with its ocean transportation partners. The company was also undergoing a digital transformation initiative, aiming to standardize technology systems and processes for its supply chain, eliminate manual and low-value tasks, and improve the customer experience.

GP Cellulose is a division of Georgia-Pacific, a leading producer of paper pulp materials. The company operates four world-class wood pulp mills in the southeastern United States and serves customers in more than 75 countries globally. GP Cellulose accounts for approximately 80% of Georgia-Pacific's export shipments, making it the second-largest exporter in North America. The company produces materials for a wide range of products, including baby diapers, feminine hygiene products, and medical gauze. As part of its digital transformation initiative, GP Cellulose aims to standardize technology systems and processes for its supply chain, eliminate manual and low-value tasks, and improve the customer experience.