InVision
Case Studies
Digital Transformation in Financial Services: A Case Study of Northwestern Mutual
Overview
Digital Transformation in Financial Services: A Case Study of Northwestern MutualInVision |
Platform as a Service (PaaS) - Application Development Platforms | |
Buildings Cement | |
Product Research & Development Quality Assurance | |
Experimentation Automation Time Sensitive Networking | |
Testing & Certification Training | |
Operational Impact
The digital transformation at Northwestern Mutual has resulted in a more client-centric approach to financial services. The company's investment in design and technology has enabled it to provide a more relevant, empowering, and tailored financial picture to its clients. The design team's emphasis on understanding financial planning has helped unify the company's voice and ensure that its messaging is on point. The use of cross-functional workshops and the assignment of design directors to specific digital products has fostered a culture of deep collaboration and domain expertise. Despite the rapid growth of the design team, Northwestern Mutual has managed to maintain a high standard of quality and innovation in its digital platforms. | |
Quantitative Benefit
300+ percent increase in account aggregation after the dashboard redesign | |
86 percent decrease in bounce rate after the dashboard redesign | |
Design team grew from 7 to 70 in two years | |