Tableau Case Studies Digital Transformation and Data Culture: A Case Study on Belcorp

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	Digital Transformation and Data Culture: A Case Study on Belcorp Tableau

Digital Transformation and Data Culture: A Case Study on Belcorp

Tableau

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics
Applicable Industries	Consumer Goods Education
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Behavior & Emotion Tracking Time Sensitive Networking
Services	Training
Challenge	Belcorp, a Latin American beauty corporation, faced a significant challenge due to the COVID-19 pandemic, economic turmoil, and drastic changes in consumer behavior. The company, which operates in 13 different countries, had to rethink its line of beauty products and business model that had been in place for the past 53 years. The pandemic also posed a challenge to Belcorp's traditional direct selling model, as face-to-face interactions were no longer possible. The company had to quickly adapt to these changes and find a way to continue its operations and maintain its growth. The challenge was not only to survive the crisis but also to take advantage of it and transform the business to become more digital and consumer-centric. Read More
About Customer	Belcorp is a Latin American beauty corporation with headquarters in Peru and operations in 13 different countries. The company was founded to empower women to become entrepreneurs and now has more than 800,000 independent consultants onboard. Belcorp's business model is based on direct selling, or door-to-door sales, which has been part of the company's backbone since its inception. However, the COVID-19 pandemic and the resulting changes in consumer behavior forced the company to shift much of its face-to-face interactions to a new online model. Despite these challenges, Belcorp was able to maintain its growth and even accelerate its digital transformation. Read More
Solution	Belcorp responded to the challenge by accelerating its digital transformation. The company used technology as an enabler and people as the core of the strategy. It transformed its consultants into social sellers, beauty advisors, and influencers, and provided them with their own online stores. This new model changed the business logistics and allowed Belcorp to obtain improved insights on how to manage the relationship and customer purchase behaviors. The company also established a Customer Relationship Management team to better understand and manage customer's insights. To support this transformation, Belcorp partnered with Tableau, a data visualization tool, to democratize its data and establish a data culture. The company created a Data Academy to provide its employees with the best analytics development program in the market and empower them to make decisions based on data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Predictive Analytics

Applicable Industries

Consumer Goods

Education

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Time Sensitive Networking

Services

Training

Challenge

Belcorp, a Latin American beauty corporation, faced a significant challenge due to the COVID-19 pandemic, economic turmoil, and drastic changes in consumer behavior. The company, which operates in 13 different countries, had to rethink its line of beauty products and business model that had been in place for the past 53 years. The pandemic also posed a challenge to Belcorp's traditional direct selling model, as face-to-face interactions were no longer possible. The company had to quickly adapt to these changes and find a way to continue its operations and maintain its growth. The challenge was not only to survive the crisis but also to take advantage of it and transform the business to become more digital and consumer-centric.

About Customer

Belcorp is a Latin American beauty corporation with headquarters in Peru and operations in 13 different countries. The company was founded to empower women to become entrepreneurs and now has more than 800,000 independent consultants onboard. Belcorp's business model is based on direct selling, or door-to-door sales, which has been part of the company's backbone since its inception. However, the COVID-19 pandemic and the resulting changes in consumer behavior forced the company to shift much of its face-to-face interactions to a new online model. Despite these challenges, Belcorp was able to maintain its growth and even accelerate its digital transformation.

Solution

Belcorp responded to the challenge by accelerating its digital transformation. The company used technology as an enabler and people as the core of the strategy. It transformed its consultants into social sellers, beauty advisors, and influencers, and provided them with their own online stores. This new model changed the business logistics and allowed Belcorp to obtain improved insights on how to manage the relationship and customer purchase behaviors. The company also established a Customer Relationship Management team to better understand and manage customer's insights. To support this transformation, Belcorp partnered with Tableau, a data visualization tool, to democratize its data and establish a data culture. The company created a Data Academy to provide its employees with the best analytics development program in the market and empower them to make decisions based on data.

Impact #1	The digital transformation and data culture established at Belcorp have had significant operational results. The company was able to turn the crisis into an opportunity and reshape its business. The new online model empowered consultants to reach more consumers outside of their usual network and encouraged online sales. The use of Tableau enabled the company to manage customer insights and quickly respond to consumer preferences and needs. The establishment of the Data Academy promoted a change of mindset within the company and empowered employees to make data-based decisions. This has resulted in a very productive data community within the company, where businesses can take advantage of analytics to empower the whole organization. The company is now on track to become an AI-driven organization by 2023.

Impact #1

The digital transformation and data culture established at Belcorp have had significant operational results. The company was able to turn the crisis into an opportunity and reshape its business. The new online model empowered consultants to reach more consumers outside of their usual network and encouraged online sales. The use of Tableau enabled the company to manage customer insights and quickly respond to consumer preferences and needs. The establishment of the Data Academy promoted a change of mindset within the company and empowered employees to make data-based decisions. This has resulted in a very productive data community within the company, where businesses can take advantage of analytics to empower the whole organization. The company is now on track to become an AI-driven organization by 2023.

Benefit #1	Reduced time to market by 40%
Benefit #2	Delivered 400% more projects compared to the previous 18 months
Benefit #3	Sustained double-digit digital sales growth

Benefit #1

Reduced time to market by 40%

Benefit #2

Delivered 400% more projects compared to the previous 18 months

Benefit #3

Sustained double-digit digital sales growth

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Overview

Digital Transformation and Data Culture: A Case Study on Belcorp

Operational Impact

Quantitative Benefit