Cognizant Case Studies Digital Transformation Accelerates Time to Market and Boosts Revenue

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	Digital Transformation Accelerates Time to Market and Boosts Revenue Cognizant

Digital Transformation Accelerates Time to Market and Boosts Revenue

Cognizant

Technology Category	Functional Applications - Product Lifecycle Management Systems (PLM) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Construction & Infrastructure
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Construction Management Time Sensitive Networking
Services	Cloud Planning, Design & Implementation Services
Challenge	A prominent US-based software company was grappling with bandwidth issues in resource allocation, managing various partners, and executing its product roadmap. The company's disjointed management approach led to the release of generic campaigns that lacked personalization. Balancing work priorities among different stakeholders resulted in increasing dependencies and delays. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. To achieve these goals, the company partnered with Cognizant for a digital marketing transformation and the selection and deployment of a personalization platform. Read More
About Customer	The customer is a leading US-based software company that was facing challenges in managing resources, partners, and executing its product roadmap. The company's management approach was disjointed, leading to the release of generic campaigns that lacked personalization. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. The company partnered with Cognizant to achieve these goals. Read More
Customer Name	Not disclosed Read More
Solution	Cognizant brought in strong product engineering expertise and quickly ramped up staff with skillsets such as data, development, digital engineering, and quality assurance. They took over the client’s staffing requirements, managing the process from end to end. A robust, three-tier governance and communication model was used to maintain clear and consistent updates during the project, with weekly delivery reviews, monthly strategic reviews, and a quarterly executive connect summit. Working with the client’s marketing and development teams at the offshore center, they planned, built, and released projects. After initial R&D, they determined which tool to bring in, selecting the best SaaS platform to help the company handle everything needed to roll out marketing campaigns. For more scalable and reliable data coverage, they migrated the in-house data lake to AWS Cloud. Read More Log in to view content
Contents

Technology Category

Functional Applications - Product Lifecycle Management Systems (PLM)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Construction & Infrastructure

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Construction Management

Time Sensitive Networking

Services

Cloud Planning, Design & Implementation Services

Challenge

A prominent US-based software company was grappling with bandwidth issues in resource allocation, managing various partners, and executing its product roadmap. The company's disjointed management approach led to the release of generic campaigns that lacked personalization. Balancing work priorities among different stakeholders resulted in increasing dependencies and delays. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. To achieve these goals, the company partnered with Cognizant for a digital marketing transformation and the selection and deployment of a personalization platform.

About Customer

The customer is a leading US-based software company that was facing challenges in managing resources, partners, and executing its product roadmap. The company's management approach was disjointed, leading to the release of generic campaigns that lacked personalization. The company aimed to migrate to the cloud for scalability and improved data-driven decision-making capabilities. It also sought to reduce overall infrastructure costs, centralize disparate smaller teams, and deploy a third-party personalization and experimentation platform. The company partnered with Cognizant to achieve these goals.

Customer Name

Not disclosed

Solution

Cognizant brought in strong product engineering expertise and quickly ramped up staff with skillsets such as data, development, digital engineering, and quality assurance. They took over the client’s staffing requirements, managing the process from end to end. A robust, three-tier governance and communication model was used to maintain clear and consistent updates during the project, with weekly delivery reviews, monthly strategic reviews, and a quarterly executive connect summit. Working with the client’s marketing and development teams at the offshore center, they planned, built, and released projects. After initial R&D, they determined which tool to bring in, selecting the best SaaS platform to help the company handle everything needed to roll out marketing campaigns. For more scalable and reliable data coverage, they migrated the in-house data lake to AWS Cloud.

Impact #1	The engagement had a positive impact on the client’s revenue over a two-year period. The SaaS-based digital experience platform significantly reduced the time to market. The platform also helped the company focus and personalize campaigns, reducing pain points through better decision-making. The migration to the cloud and the deployment of a third-party personalization and experimentation platform enabled the company to centralize its smaller teams, reduce infrastructure costs, and improve its data-driven decision-making capabilities.

Impact #1

The engagement had a positive impact on the client’s revenue over a two-year period. The SaaS-based digital experience platform significantly reduced the time to market. The platform also helped the company focus and personalize campaigns, reducing pain points through better decision-making. The migration to the cloud and the deployment of a third-party personalization and experimentation platform enabled the company to centralize its smaller teams, reduce infrastructure costs, and improve its data-driven decision-making capabilities.

Benefit #1	Revenue increased from a baseline of $95+M in the prior year to annual revenue of $160+M in year one and $200+M in year two.
Benefit #2	The SaaS-based digital experience platform lowered time to market by 50%.
Benefit #3	Campaign rollout time reduced to less than four weeks, down from 8-10 weeks.

Benefit #1

Revenue increased from a baseline of $95+M in the prior year to annual revenue of $160+M in year one and $200+M in year two.

Benefit #2

The SaaS-based digital experience platform lowered time to market by 50%.

Benefit #3

Campaign rollout time reduced to less than four weeks, down from 8-10 weeks.

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Overview

Digital Transformation Accelerates Time to Market and Boosts Revenue

Operational Impact

Quantitative Benefit