Adverity Case Studies Digital Matter Boosts Marketing ROI through Data Automation

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	Digital Matter Boosts Marketing ROI through Data Automation Adverity

Digital Matter Boosts Marketing ROI through Data Automation

Adverity

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Mining
Applicable Functions	Sales & Marketing
Use Cases	Leasing Finance Automation Time Sensitive Networking
Services	System Integration
Challenge	Digital Matter, a digital marketing agency, was grappling with the challenge of managing multiple cross-channel campaigns on various marketing platforms for its clients. The team heavily relied on data to set benchmarks, budgets, and ROI, but the process of gathering and analyzing this data was chaotic and manual, lacking a cohesive system. The consultants at Digital Matter were spending a significant amount of time collecting data and creating static reports, many of which were outdated by the time of the next extraction. The manual process also increased the risk of human error, which further fueled uncertainty in their ability to derive accurate, numbers-driven insights. Read More
About Customer	Digital Matter is a small-sized digital marketing agency based in North America. The company empowers brands to take control of their digital marketing and provides consulting services in performance marketing, optimization, and data strategy. With deep analytic expertise, Digital Matter instills confidence in the clients they serve, enabling them to take meaningful, actionable steps to improve campaigns and reach marketing goals. Read More
Solution	Digital Matter adopted Adverity, a data automation tool, to streamline their data extraction, transformation, and preparation processes. Adverity's extensive library of pre-configured API connectors eliminated the need for Digital Matter to build internal API connectors, further simplifying the process. The solution also addressed the issue of slow, outdated reporting, giving back a significant portion of the day to Digital Matter’s consultants, saving time and reducing operational costs. Adverity’s visualization capabilities allowed the team to investigate granular data and share the results in a way that best resonated with each client or stakeholder. This led to faster and more efficient methods, empowering Digital Matter to accelerate important decision-making. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Mining

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation

Time Sensitive Networking

Services

System Integration

Challenge

Digital Matter, a digital marketing agency, was grappling with the challenge of managing multiple cross-channel campaigns on various marketing platforms for its clients. The team heavily relied on data to set benchmarks, budgets, and ROI, but the process of gathering and analyzing this data was chaotic and manual, lacking a cohesive system. The consultants at Digital Matter were spending a significant amount of time collecting data and creating static reports, many of which were outdated by the time of the next extraction. The manual process also increased the risk of human error, which further fueled uncertainty in their ability to derive accurate, numbers-driven insights.

About Customer

Digital Matter is a small-sized digital marketing agency based in North America. The company empowers brands to take control of their digital marketing and provides consulting services in performance marketing, optimization, and data strategy. With deep analytic expertise, Digital Matter instills confidence in the clients they serve, enabling them to take meaningful, actionable steps to improve campaigns and reach marketing goals.

Solution

Digital Matter adopted Adverity, a data automation tool, to streamline their data extraction, transformation, and preparation processes. Adverity's extensive library of pre-configured API connectors eliminated the need for Digital Matter to build internal API connectors, further simplifying the process. The solution also addressed the issue of slow, outdated reporting, giving back a significant portion of the day to Digital Matter’s consultants, saving time and reducing operational costs. Adverity’s visualization capabilities allowed the team to investigate granular data and share the results in a way that best resonated with each client or stakeholder. This led to faster and more efficient methods, empowering Digital Matter to accelerate important decision-making.

Impact #1	With the implementation of Adverity, uncertainty and manual data practices became a thing of the past for Digital Matter. The consultants were able to better serve clients, delivering error-free reports much quicker. The automation and time gained allowed them to regularly engage in ROI-driven conversations and strategize to further strengthen campaigns. With an intuitive, up-to-date dashboard, the team no longer needed to switch between various marketing platforms to parse cross-channel data. With reliable and stable data streams, the team could focus on essential tasks such as developing new capabilities to build and scale campaigns. This enabled Digital Matter’s team to reach their full potential by leveraging data and numbers to help their clients achieve success.

Impact #1

With the implementation of Adverity, uncertainty and manual data practices became a thing of the past for Digital Matter. The consultants were able to better serve clients, delivering error-free reports much quicker. The automation and time gained allowed them to regularly engage in ROI-driven conversations and strategize to further strengthen campaigns. With an intuitive, up-to-date dashboard, the team no longer needed to switch between various marketing platforms to parse cross-channel data. With reliable and stable data streams, the team could focus on essential tasks such as developing new capabilities to build and scale campaigns. This enabled Digital Matter’s team to reach their full potential by leveraging data and numbers to help their clients achieve success.

Benefit #1	Significant reduction of time spent on creating reports
Benefit #2	Faster client reporting
Benefit #3	Up-to-date dashboards for faster campaign analysis and decision-making

Benefit #1

Significant reduction of time spent on creating reports

Benefit #2

Faster client reporting

Benefit #3

Up-to-date dashboards for faster campaign analysis and decision-making

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Overview

Digital Matter Boosts Marketing ROI through Data Automation

Operational Impact

Quantitative Benefit