ManyChat Case Studies Digital Help's ManyChat Quiz: A Case Study on Subscriber Growth

Edit This Case Study Record

	Digital Help's ManyChat Quiz: A Case Study on Subscriber Growth ManyChat

Digital Help's ManyChat Quiz: A Case Study on Subscriber Growth

ManyChat

Applicable Industries	Buildings Cement
Applicable Functions	Sales & Marketing
Use Cases	Building Automation & Control Chatbots
Challenge	Catalin Capusan, the Founder and CEO of Digital Help, a leading bot-building agency from Romania, was tasked with creating engaging lead generation sequences for his clients. One of his clients, Pera Novacovici, a Romanian-based psychologist and online coach, had previously worked with another digital ads agency to build an email list of nearly 100,000 subscribers. However, Pera was interested in exploring innovative ways to grow his subscriber list and improve engagement. He had interacted with a bot for Messenger and was intrigued by the potential of such a tool. He approached Catalin with the idea of creating a similar bot for his own use. Read More
About Customer	Pera Novacovici is a Romanian-based psychologist and online coach. He had previously worked with another digital ads agency to build an email list of nearly 100,000 subscribers. However, he was interested in exploring innovative ways to grow his subscriber list and improve engagement. He had interacted with a bot for Messenger and was intrigued by the potential of such a tool. He approached Catalin with the idea of creating a similar bot for his own use. Pera's goal was to increase his subscriber base in Romania and offer his audience a new way to interact with his content. Read More
Solution	Catalin and his team at Digital Help decided to create a quiz bot for Pera to grow his subscriber list. They designed a 10-question ACE Resilience quiz, which was aimed at understanding people’s childhood experiences. The quiz was designed to be conversational, easy to digest, and warm, despite dealing with sensitive topics. Custom fields were used to track users’ responses and an ACE score was assigned after they completed the quiz. The results for each person helped Pera figure out how he could help people build personal strategies to support them through online content. After the quiz, people were invited to a webinar with Pera, which drove a high sign-up rate. The bot also allowed people to decide when they wanted to receive material from Pera on Messenger to help overcome their traumas. They also collected email addresses for people who wanted to receive content in their inbox. Read More Log in to view content
Contents

Applicable Industries

Buildings

Cement

Applicable Functions

Sales & Marketing

Use Cases

Building Automation & Control

Chatbots

Challenge

Catalin Capusan, the Founder and CEO of Digital Help, a leading bot-building agency from Romania, was tasked with creating engaging lead generation sequences for his clients. One of his clients, Pera Novacovici, a Romanian-based psychologist and online coach, had previously worked with another digital ads agency to build an email list of nearly 100,000 subscribers. However, Pera was interested in exploring innovative ways to grow his subscriber list and improve engagement. He had interacted with a bot for Messenger and was intrigued by the potential of such a tool. He approached Catalin with the idea of creating a similar bot for his own use.

About Customer

Pera Novacovici is a Romanian-based psychologist and online coach. He had previously worked with another digital ads agency to build an email list of nearly 100,000 subscribers. However, he was interested in exploring innovative ways to grow his subscriber list and improve engagement. He had interacted with a bot for Messenger and was intrigued by the potential of such a tool. He approached Catalin with the idea of creating a similar bot for his own use. Pera's goal was to increase his subscriber base in Romania and offer his audience a new way to interact with his content.

Solution

Catalin and his team at Digital Help decided to create a quiz bot for Pera to grow his subscriber list. They designed a 10-question ACE Resilience quiz, which was aimed at understanding people’s childhood experiences. The quiz was designed to be conversational, easy to digest, and warm, despite dealing with sensitive topics. Custom fields were used to track users’ responses and an ACE score was assigned after they completed the quiz. The results for each person helped Pera figure out how he could help people build personal strategies to support them through online content. After the quiz, people were invited to a webinar with Pera, which drove a high sign-up rate. The bot also allowed people to decide when they wanted to receive material from Pera on Messenger to help overcome their traumas. They also collected email addresses for people who wanted to receive content in their inbox.

Impact #1	The success of the campaign led to Messenger Marketing becoming the core of Pera’s efforts. The quiz bot not only helped in growing the subscriber list but also in understanding the audience better. The ACE Resilience quiz provided insights into people’s childhood experiences, which helped Pera in creating personalized strategies to support them through online content. The bot also gave people control over when they wanted to receive material from Pera on Messenger, thereby improving user experience. The campaign continues to run today, indicating its sustained success.

Impact #1

The success of the campaign led to Messenger Marketing becoming the core of Pera’s efforts. The quiz bot not only helped in growing the subscriber list but also in understanding the audience better. The ACE Resilience quiz provided insights into people’s childhood experiences, which helped Pera in creating personalized strategies to support them through online content. The bot also gave people control over when they wanted to receive material from Pera on Messenger, thereby improving user experience. The campaign continues to run today, indicating its sustained success.

Benefit #1	The bot generated over 20,000 subscribers.
Benefit #2	The quiz had an 80% completion rate.
Benefit #3	The campaign resulted in a 41% webinar sign-up rate.

Benefit #1

The bot generated over 20,000 subscribers.

Benefit #2

The quiz had an 80% completion rate.

Benefit #3

The campaign resulted in a 41% webinar sign-up rate.

Download PDF Version

Overview

Digital Help's ManyChat Quiz: A Case Study on Subscriber Growth

Operational Impact

Quantitative Benefit