Linode Case Studies Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites

	Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites Linode

Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites

Linode

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration Testing & Certification
Challenge	Digital Firefly Marketing (DFM) faced significant challenges with client-website obsolescence and inadequate cloud hosting services. Over 50% of DFM's clients initially presented outdated websites that were unresponsive to search engine algorithms. DFM had to redesign these websites to make them more search engine friendly. Additionally, many clients were using low-cost cloud hosting services that resulted in slow website performance and frequent crashes. DFM itself initially used a $10-per-month cloud hosting service, which was insufficient as traffic grew. The company needed a more reliable and scalable cloud host with global presence and the ability to integrate cloud-based solutions. Read More
About Customer	Digital Firefly Marketing (DFM) is a digital marketing company founded in 2011 by John Cashman. Based in Princeton, NJ, DFM offers a range of services including search engine optimization, pay-per-click advertising, content marketing, social media marketing, and website services such as design, development, maintenance, migration, hosting, and legacy integration. The company aims to increase the exposure of its clients' websites and convert website traffic into viable leads and sales. DFM serves a diverse clientele, including Youth1 Media, Horizon Charter Lines, and the M Night Shyamalan Foundation. The company migrated to Linode Managed in 2013 to enhance its cloud hosting capabilities. Read More
Solution	Digital Firefly Marketing migrated to Linode Managed in September 2013 to address its cloud hosting challenges. Linode Managed provided DFM with robust cloud hosting services, including monitoring of web servers, MySQL servers, NginX and Apache HTTP servers, and SSL connections. The migration resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries. Linode Managed also offered 24/7/365 incident response, active system monitoring, and advanced system and service analytics through Longview. This allowed DFM to ensure high performance and reliability for its clients' websites, while also saving on costs related to hiring dedicated monitoring staff. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Testing & Certification

Challenge

Digital Firefly Marketing (DFM) faced significant challenges with client-website obsolescence and inadequate cloud hosting services. Over 50% of DFM's clients initially presented outdated websites that were unresponsive to search engine algorithms. DFM had to redesign these websites to make them more search engine friendly. Additionally, many clients were using low-cost cloud hosting services that resulted in slow website performance and frequent crashes. DFM itself initially used a $10-per-month cloud hosting service, which was insufficient as traffic grew. The company needed a more reliable and scalable cloud host with global presence and the ability to integrate cloud-based solutions.

About Customer

Digital Firefly Marketing (DFM) is a digital marketing company founded in 2011 by John Cashman. Based in Princeton, NJ, DFM offers a range of services including search engine optimization, pay-per-click advertising, content marketing, social media marketing, and website services such as design, development, maintenance, migration, hosting, and legacy integration. The company aims to increase the exposure of its clients' websites and convert website traffic into viable leads and sales. DFM serves a diverse clientele, including Youth1 Media, Horizon Charter Lines, and the M Night Shyamalan Foundation. The company migrated to Linode Managed in 2013 to enhance its cloud hosting capabilities.

Solution

Digital Firefly Marketing migrated to Linode Managed in September 2013 to address its cloud hosting challenges. Linode Managed provided DFM with robust cloud hosting services, including monitoring of web servers, MySQL servers, NginX and Apache HTTP servers, and SSL connections. The migration resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries. Linode Managed also offered 24/7/365 incident response, active system monitoring, and advanced system and service analytics through Longview. This allowed DFM to ensure high performance and reliability for its clients' websites, while also saving on costs related to hiring dedicated monitoring staff.

Impact #1	Linode Managed provided 24/7/365 incident response and active system monitoring, ensuring high performance and reliability for DFM's clients' websites.
Impact #2	The migration to Linode resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries.
Impact #3	Linode Managed's dashboard allowed easy addition of URLs, IP addresses, and TCP ports, along with access to advanced system and service analytics through Longview.

Impact #1

Linode Managed provided 24/7/365 incident response and active system monitoring, ensuring high performance and reliability for DFM's clients' websites.

Impact #2

The migration to Linode resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries.

Impact #3

Linode Managed's dashboard allowed easy addition of URLs, IP addresses, and TCP ports, along with access to advanced system and service analytics through Longview.

Benefit #1	Website load times accelerated by 1-2 seconds on average.
Benefit #2	Client websites experienced minimal downtime, averaging only 15 minutes per year.

Benefit #1

Website load times accelerated by 1-2 seconds on average.

Benefit #2

Client websites experienced minimal downtime, averaging only 15 minutes per year.

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Overview

Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites

Operational Impact

Quantitative Benefit