Mable’s Smokehouse, a family-run business in Williamsburg, Brooklyn, is known for its authentic Texas-style BBQ. Despite having a strong reputation and a loyal customer base, the business faced the challenge of expanding its reach within the local community. The traditional word-of-mouth method was not sufficient to attract new customers. The owners, Meghan Love and Jeff Lutonsky, were initially skeptical about digital advertising. They had been approached by numerous advertising platforms but were unsure about the effectiveness and return on investment (ROI) of these digital marketing strategies.
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