C5i Case Studies Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

Edit This Case Study Record

	Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia C5i

Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Life Sciences
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	The client, a top 15 pharmaceutical firm globally, was facing challenges with their existing reporting system. The processes were cumbersome, manual, and time-consuming. Despite having a plethora of data sources, there was no defined analytics architecture. The client wanted to capture all the geo and product level data at a central location for easy competitive and comparative study. Read More
About Customer	The customer is a large pharmaceutical company based in Japan. It is one of the top 15 pharmaceutical firms globally and is the largest in Japan and Asia. The company operates in the life sciences industry and has a significant presence in the global market. The company has a vast amount of data from various sources but lacked a defined analytics architecture to effectively utilize this data. The company wanted to capture all the geo and product level data at a central location for easy competitive and comparative study. Read More
Solution	Blueocean Market Intelligence developed a reporting automation and analytics ecosystem for the client. They created a repository/data mart to streamline the current data into an integrated repository. They also developed reporting solutions with enhanced microstrategy features for drilling hierarchies and viewing different data cuts. The reporting solutions were made compatible with mobile platforms (iOS, Windows, and Android). The reporting processes were automated at various levels for the benefit of multiple stakeholders. Advanced analytics solutions were also implemented, including sales forecasting, territory alignment, incentive compensation, and sales force effectiveness. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Life Sciences

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

The client, a top 15 pharmaceutical firm globally, was facing challenges with their existing reporting system. The processes were cumbersome, manual, and time-consuming. Despite having a plethora of data sources, there was no defined analytics architecture. The client wanted to capture all the geo and product level data at a central location for easy competitive and comparative study.

About Customer

The customer is a large pharmaceutical company based in Japan. It is one of the top 15 pharmaceutical firms globally and is the largest in Japan and Asia. The company operates in the life sciences industry and has a significant presence in the global market. The company has a vast amount of data from various sources but lacked a defined analytics architecture to effectively utilize this data. The company wanted to capture all the geo and product level data at a central location for easy competitive and comparative study.

Solution

Blueocean Market Intelligence developed a reporting automation and analytics ecosystem for the client. They created a repository/data mart to streamline the current data into an integrated repository. They also developed reporting solutions with enhanced microstrategy features for drilling hierarchies and viewing different data cuts. The reporting solutions were made compatible with mobile platforms (iOS, Windows, and Android). The reporting processes were automated at various levels for the benefit of multiple stakeholders. Advanced analytics solutions were also implemented, including sales forecasting, territory alignment, incentive compensation, and sales force effectiveness.

Impact #1	The implementation of the automated system saved time and effort, reducing the efforts by more than 70%.
Impact #2	Complex and dynamic reports with multiple views for geo and product level data cuts were implemented, benefiting country managers, sales, and marketing heads.
Impact #3	A unique single view platform was built, having sales and other details for easy forecasting and adjustments.

Impact #1

The implementation of the automated system saved time and effort, reducing the efforts by more than 70%.

Impact #2

Complex and dynamic reports with multiple views for geo and product level data cuts were implemented, benefiting country managers, sales, and marketing heads.

Impact #3

A unique single view platform was built, having sales and other details for easy forecasting and adjustments.

Benefit #1	Reduced the efforts by more than 70%.

Benefit #1

Reduced the efforts by more than 70%.

Download PDF Version

Overview

Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

Operational Impact

Quantitative Benefit