IBM Case Studies Deutsche Lufthansa AG – Delivers an exceptional online experience with an IBM web portal and hybrid cloud hosting solution

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	Deutsche Lufthansa AG – Delivers an exceptional online experience with an IBM web portal and hybrid cloud hosting solution IBM

Deutsche Lufthansa AG – Delivers an exceptional online experience with an IBM web portal and hybrid cloud hosting solution

IBM

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries	Aerospace
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Deutsche Lufthansa AG, a leading airline, was looking to improve its online customer experience. The company wanted to launch a web reengineering initiative to enhance its online service delivery. Additionally, to support a new content management system with enhanced functionality, the airline needed to extend its hosting infrastructure with a platform running a Linux operating system. Read More
About Customer	Deutsche Lufthansa AG is a leading airline company based in Germany. The company operates flights to 94 countries in 12 languages, providing a high-performance, personalized user experience to its customers. The company was looking to improve its online customer experience and boost profitability by increasing flight bookings through better online service functionality. To achieve this, the company needed to launch a web reengineering initiative and extend its hosting infrastructure with a platform running a Linux operating system. Read More
Solution	IBM designed a comprehensive web portal solution that includes managed services for Lufthansa.com, application maintenance, and support delivered by local and global IBM teams. The solution contract establishes highly competitive service level agreements (SLAs) for capacity, availability and response times. In 2013, IBM upgraded the airline’s infrastructure, deploying an IBM Cloud Managed Services environment to create an integrated hybrid cloud hosting platform for the airline’s web workloads and new content management system. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Hybrid Cloud

Applicable Industries

Aerospace

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Deutsche Lufthansa AG, a leading airline, was looking to improve its online customer experience. The company wanted to launch a web reengineering initiative to enhance its online service delivery. Additionally, to support a new content management system with enhanced functionality, the airline needed to extend its hosting infrastructure with a platform running a Linux operating system.

About Customer

Deutsche Lufthansa AG is a leading airline company based in Germany. The company operates flights to 94 countries in 12 languages, providing a high-performance, personalized user experience to its customers. The company was looking to improve its online customer experience and boost profitability by increasing flight bookings through better online service functionality. To achieve this, the company needed to launch a web reengineering initiative and extend its hosting infrastructure with a platform running a Linux operating system.

Solution

IBM designed a comprehensive web portal solution that includes managed services for Lufthansa.com, application maintenance, and support delivered by local and global IBM teams. The solution contract establishes highly competitive service level agreements (SLAs) for capacity, availability and response times. In 2013, IBM upgraded the airline’s infrastructure, deploying an IBM Cloud Managed Services environment to create an integrated hybrid cloud hosting platform for the airline’s web workloads and new content management system.

Impact #1	Enhanced online delivery by providing a high-performance, personalized user experience to 94 countries in 12 languages.
Impact #2	Boosted profitability and increased flight booking with better online service functionality at a reduced cost.
Impact #3	Improved scalability with a hybrid cloud solution offering an agile yet highly dependable hosting infrastructure.

Impact #1

Enhanced online delivery by providing a high-performance, personalized user experience to 94 countries in 12 languages.

Impact #2

Boosted profitability and increased flight booking with better online service functionality at a reduced cost.

Impact #3

Improved scalability with a hybrid cloud solution offering an agile yet highly dependable hosting infrastructure.

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Overview

Deutsche Lufthansa AG – Delivers an exceptional online experience with an IBM web portal and hybrid cloud hosting solution

Operational Impact