InVision
Case Studies
Designing for Delight: Intuit's Innovative Approach to User Experience
Overview
Designing for Delight: Intuit's Innovative Approach to User ExperienceInVision |
Drones - VTOL & VTOL Hybrid Drones Infrastructure as a Service (IaaS) - Hybrid Cloud | |
Buildings Construction & Infrastructure | |
Product Research & Development | |
Experimentation Automation Rapid Prototyping | |
System Integration | |
Operational Impact
Intuit's approach to design has resulted in a more connected and seamless user experience across all their products. By building a design system that can be used across all their products, they have been able to create a consistent user experience while also catering to the unique needs of each brand. The use of customer research and storytelling has allowed them to stay connected with their customers and develop products that meet their needs. Additionally, their hybrid organizational structure has provided the flexibility to tailor their structure to meet the immediate needs of the teams and the organization. This has helped to ensure that the designers working on the teams have a strong connection to the users of the product. | |