Cloudinary Case Studies Deporvillage Teams with Cloudinary to Reach Peak Performance

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	Deporvillage Teams with Cloudinary to Reach Peak Performance Cloudinary

Deporvillage Teams with Cloudinary to Reach Peak Performance

Cloudinary

Technology Category	Infrastructure as a Service (IaaS) - Cloud Storage Services Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services
Challenge	Deporvillage, Spain’s top online sports retailer, was facing challenges in managing its website which features multiple images of the more than 8,000 seasonal products it offered. The company’s engineering team bore the cost of using Amazon S3 to store and serve a growing number of product images. They needed to ensure all images were responsive and optimized for size and speed, since mobile devices accounted for about 70% of its web traffic, and about 55% of all conversion was mobile. The company managed its website in six different languages and were needed to constantly add or remove images for high-turnover to items, or to address seasonal promotions. Read More
About Customer	Deporvillage is Spain’s leading online sports retailer. The Barcelona-based company is now expanding its presence in France, Italy, and Portugal, and ultimately hopes to market its products globally. The website specializes in products for cycling, running, triathlon, swimming, gym, and outdoor sports, and currently offers more than 60,000 products from about 560 premium brands. Deporvillage has more than 800,000 customers and its website sees more than 30 million visits per month. The company routinely receives 1 million unique page views and more than 2,000 orders per day — and exponentially more during promotional periods, such as Black Friday or special sales. Read More
Solution	Deporvillage turned to Cloudinary to help improve the media workflow and address the complexity and time it took to create multiple image variants manually. Cloudinary enabled Deporvillage to automate the entire image processing and management workflow and ensure images are delivered in the optimal size and format with simple changes to the image URL. All images are stored in the cloud, enabling easy access and the ability to manipulate them on-the-fly. With Cloudinary, the Deporvillage engineering team can store one image, and use the URL-based API to ensure that the optimal versions are served to each visitor’s context and load time is kept to a minimum. Cloudinary enables Deporvillage to automate the file size versus visual quality trade-off decision by using its automatic format and quality functionality to select the most optimal image format and quality based on the image content and viewing context. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Storage Services

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Challenge

Deporvillage, Spain’s top online sports retailer, was facing challenges in managing its website which features multiple images of the more than 8,000 seasonal products it offered. The company’s engineering team bore the cost of using Amazon S3 to store and serve a growing number of product images. They needed to ensure all images were responsive and optimized for size and speed, since mobile devices accounted for about 70% of its web traffic, and about 55% of all conversion was mobile. The company managed its website in six different languages and were needed to constantly add or remove images for high-turnover to items, or to address seasonal promotions.

About Customer

Deporvillage is Spain’s leading online sports retailer. The Barcelona-based company is now expanding its presence in France, Italy, and Portugal, and ultimately hopes to market its products globally. The website specializes in products for cycling, running, triathlon, swimming, gym, and outdoor sports, and currently offers more than 60,000 products from about 560 premium brands. Deporvillage has more than 800,000 customers and its website sees more than 30 million visits per month. The company routinely receives 1 million unique page views and more than 2,000 orders per day — and exponentially more during promotional periods, such as Black Friday or special sales.

Solution

Deporvillage turned to Cloudinary to help improve the media workflow and address the complexity and time it took to create multiple image variants manually. Cloudinary enabled Deporvillage to automate the entire image processing and management workflow and ensure images are delivered in the optimal size and format with simple changes to the image URL. All images are stored in the cloud, enabling easy access and the ability to manipulate them on-the-fly. With Cloudinary, the Deporvillage engineering team can store one image, and use the URL-based API to ensure that the optimal versions are served to each visitor’s context and load time is kept to a minimum. Cloudinary enables Deporvillage to automate the file size versus visual quality trade-off decision by using its automatic format and quality functionality to select the most optimal image format and quality based on the image content and viewing context.

Impact #1	Deporvillage can process a batch of images for 1,000 products dynamically on an on-demand basis, every two to three weeks.
Impact #2	Cloudinary centralizes digital asset management across the six different language versions of the website.
Impact #3	Deporvillage's website is now responsive, and it’s easy to change the designs of pages whenever they want to.

Impact #1

Deporvillage can process a batch of images for 1,000 products dynamically on an on-demand basis, every two to three weeks.

Impact #2

Cloudinary centralizes digital asset management across the six different language versions of the website.

Impact #3

Deporvillage's website is now responsive, and it’s easy to change the designs of pages whenever they want to.

Benefit #1	30+% faster page load time
Benefit #2	240+ human hours saved every month
Benefit #3	Faster product launch cycles

Benefit #1

30+% faster page load time

Benefit #2

240+ human hours saved every month

Benefit #3

Faster product launch cycles

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Overview

Deporvillage Teams with Cloudinary to Reach Peak Performance

Operational Impact

Quantitative Benefit