PagerDuty Case Studies Dentsu Aegis Network takes efficiency to a new level with Catalytic

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	Dentsu Aegis Network takes efficiency to a new level with Catalytic PagerDuty

Dentsu Aegis Network takes efficiency to a new level with Catalytic

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Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Business Operation
Use Cases	Process Control & Optimization
Services	Software Design & Engineering Services
Challenge	Dentsu Aegis Network, a media and digital marketing communications company, was facing challenges with its mid-office media activation processes. These processes were repetitive, time-consuming, and prone to human error. Each customer had different needs, requiring Dentsu to adapt to each one. The process required extensive back-and-forth between multiple stakeholders and the speed was impacted by how quickly team members could respond to customers. An entire team was needed to absorb the pre-reconciliation actualization work to confirm media spend for large accounts. Read More
About Customer	Dentsu Aegis Network is a media and digital marketing communications company that operates in 145 countries. The company has over 50,000 employees and serves more than 11,000 customers. Dentsu is committed to innovation and has established the Automation Center of Expertise (COE) to ensure the company’s operations remain cutting edge. The Automation COE provides a framework for Dentsu to identify integrated and intelligent automation opportunities to improve its processes and make good on its promise to create new value for its customers and society. Read More
Solution	Dentsu partnered with Catalytic to automate its mid-office media activation processes. Catalytic's AI and intelligent automation approach was chosen for its flexibility and reliable operational excellence experience. The automation process involved pulling reports from multiple systems, managing and organizing data, automatically emailing out for validation, consolidating feedback, and updating the system with gathered feedback. Within two weeks, Catalytic delivered a solution with one client team that will be deployed across 30+ teams by the end of 2019. Catalytic worked with Dentsu to develop a roadmap for further automation. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Business Operation

Use Cases

Process Control & Optimization

Services

Software Design & Engineering Services

Challenge

Dentsu Aegis Network, a media and digital marketing communications company, was facing challenges with its mid-office media activation processes. These processes were repetitive, time-consuming, and prone to human error. Each customer had different needs, requiring Dentsu to adapt to each one. The process required extensive back-and-forth between multiple stakeholders and the speed was impacted by how quickly team members could respond to customers. An entire team was needed to absorb the pre-reconciliation actualization work to confirm media spend for large accounts.

About Customer

Dentsu Aegis Network is a media and digital marketing communications company that operates in 145 countries. The company has over 50,000 employees and serves more than 11,000 customers. Dentsu is committed to innovation and has established the Automation Center of Expertise (COE) to ensure the company’s operations remain cutting edge. The Automation COE provides a framework for Dentsu to identify integrated and intelligent automation opportunities to improve its processes and make good on its promise to create new value for its customers and society.

Solution

Dentsu partnered with Catalytic to automate its mid-office media activation processes. Catalytic's AI and intelligent automation approach was chosen for its flexibility and reliable operational excellence experience. The automation process involved pulling reports from multiple systems, managing and organizing data, automatically emailing out for validation, consolidating feedback, and updating the system with gathered feedback. Within two weeks, Catalytic delivered a solution with one client team that will be deployed across 30+ teams by the end of 2019. Catalytic worked with Dentsu to develop a roadmap for further automation.

Impact #1	By automating this subset of work, the COE was able to increase accuracy, consistency, and speed.
Impact #2	The team also uses Catalytic to do real-time status checks on running processes.
Impact #3	Once fully implemented, Dentsu expects to further improve the efficiency and speed of mid-office actualization processes, significantly reducing the need for downstream actualization work and allowing multiple teams to focus on delivering more value to media clients.

Impact #1

By automating this subset of work, the COE was able to increase accuracy, consistency, and speed.

Impact #2

The team also uses Catalytic to do real-time status checks on running processes.

Impact #3

Once fully implemented, Dentsu expects to further improve the efficiency and speed of mid-office actualization processes, significantly reducing the need for downstream actualization work and allowing multiple teams to focus on delivering more value to media clients.

Benefit #1	Manual effort reduced by 68% on average and in some cases up to 95%
Benefit #2	Significant overhead savings and increased efficiency

Benefit #1

Manual effort reduced by 68% on average and in some cases up to 95%

Benefit #2

Significant overhead savings and increased efficiency

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Overview

Dentsu Aegis Network takes efficiency to a new level with Catalytic

Operational Impact

Quantitative Benefit