Expert.ai Case Studies Delivering Highly Customized Content Recommendations at Reed Business Information

Edit This Case Study Record

	Delivering Highly Customized Content Recommendations at Reed Business Information Expert.ai

Delivering Highly Customized Content Recommendations at Reed Business Information

Expert.ai

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Functions	Product Research & Development
Use Cases	Search & Rescue
Services	Data Science Services
Challenge	Reed Business Information, a specialized provider of industry-specific information and analytics, faced a challenge in ensuring that customers could easily access relevant information in a timely and accurate manner. With a vast amount of content across their portfolio, the company wanted to improve the way customers locate specific topics. The goal was to enhance the quality of their content and make it more accessible for customers who rely on it for important business decisions. Read More
About Customer	Reed Business Information is a provider of industry-specific information and analytics. They specialize in various fields including scientific, technical, legal, medical, and more. Their customers value the quality of their content and use it as a basis for making important business decisions. The company has a vast portfolio of content that they wanted to make more accessible and relevant to their customers. Read More
Solution	To address the challenge, Reed Business Information adopted expert.ai technology. This technology leverages automatic language comprehension capabilities and customizable media taxonomies. By better tagging and organizing their entire content library, customers were able to locate content on specific topics with much improved accuracy. For instance, a customer may require news about topics such as fuel prices, economic indicators for specific countries, or environmental sustainability, all within the context of the automotive industry. Once they have defined their search criteria, Reed Business Information’s semantic engine filters relevant news articles across hundreds of information sources. To ensure the highest quality results, the company deploys special moderators to review the content for accuracy relative to customer criteria. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Functions

Product Research & Development

Use Cases

Search & Rescue

Services

Data Science Services

Challenge

Reed Business Information, a specialized provider of industry-specific information and analytics, faced a challenge in ensuring that customers could easily access relevant information in a timely and accurate manner. With a vast amount of content across their portfolio, the company wanted to improve the way customers locate specific topics. The goal was to enhance the quality of their content and make it more accessible for customers who rely on it for important business decisions.

About Customer

Reed Business Information is a provider of industry-specific information and analytics. They specialize in various fields including scientific, technical, legal, medical, and more. Their customers value the quality of their content and use it as a basis for making important business decisions. The company has a vast portfolio of content that they wanted to make more accessible and relevant to their customers.

Solution

To address the challenge, Reed Business Information adopted expert.ai technology. This technology leverages automatic language comprehension capabilities and customizable media taxonomies. By better tagging and organizing their entire content library, customers were able to locate content on specific topics with much improved accuracy. For instance, a customer may require news about topics such as fuel prices, economic indicators for specific countries, or environmental sustainability, all within the context of the automotive industry. Once they have defined their search criteria, Reed Business Information’s semantic engine filters relevant news articles across hundreds of information sources. To ensure the highest quality results, the company deploys special moderators to review the content for accuracy relative to customer criteria.

Impact #1	More effective information collection which puts news in the hands of decision makers faster
Impact #2	Optimized internal content management processes
Impact #3	Unparalleled precision and efficiency for thousands of articles every day

Impact #1

More effective information collection which puts news in the hands of decision makers faster

Impact #2

Optimized internal content management processes

Impact #3

Unparalleled precision and efficiency for thousands of articles every day

Download PDF Version

Overview

Delivering Highly Customized Content Recommendations at Reed Business Information

Operational Impact